Don’t Try This at Work!

So, you’re responsible for marketing to your customers to generate more business, but it’s not working very well. You really only have time to run a single email campaign a month (maybe) and your email open rates average about 15 percent, making it hard to quantify how much business you are generating.  To combat this, …

How eRelevance Helps CMG Financial Stay Connected to Referral Partners

eRelevance’s suite of tech-powered engagement services powers the growth of more than 1,300 small- to medium-size businesses. This game-changing process offloads the effort of reaching customers and prospects, lowers advertising costs and improves lead conversion. One of these clients is Ashleigh Nicole Fletcher, a Loan Officer with CMG Financial. Ashleigh strives to maintain her relationships …

Why Dr. Suneel Chilukuri Doesn’t Want New Patients

Dr. Suneel Chilukuri of Houston’s Refresh Dermatology is an established aesthetic industry leader. He is a board-certified, internationally recognized expert in cosmetic and reconstructive surgery. His resume speaks for itself. So what does he use to make sure he sees consistent and effective marketing results? The answer is eRelevance’s sophisticated engagement services, which help him …

Follow-up for the Win

Everyone has their own tricks when it comes to marketing. However, the common thread in successful marketing comes down to follow-up: How quickly and efficiently you respond to business inquiries will determine your success in the short- and long-term. Read on for some important things to remember. Don’t snooze on potential business Picture this: You …

Referral Marketing for Mortgage Businesses Part 2: Best Practices

In our last post about referral partner marketing, we discussed the importance of nurturing relationships with customers and partners for revenue growth. In this post, we’ll dig a little deeper into the best practices eRelevance uses to generate maximum responses from referral marketing campaigns. Multi-channel Approach In our busy multi-screen, multi-channel world, email blasting isn’t …

How Sophisticated Marketing Builds Stronger Customer Connections

To keep customers coming back to your business—and not that crowded field of competitors—means building a lasting foundation of trust, confidence and strong connection. It means providing an experience they can’t get anywhere else. Within the walls of your business, delivering on that experience requires offering a service that works and a dedicated staff. Sophisticated marketing …

Let’s Talk Landing Pages

Let’s talk landing pages.  And why you need them. The goal of effective marketing for any small- to medium-size business is conversion.   Awareness is a good start, but it’s not going to immediately affect your bottom line. Return on your marketing investment ultimately requires action by your targets. Landing pages are an essential part of a well-conceived …