Best Practices: Creating Mobile-Friendly Marketing Campaigns

It’s rare these days to see anyone without a mobile phone in hand. According to comScore, 81 percent of U.S. adults own a smartphone.  That’s why, to effectively reach customers and prospects with your marketing campaigns, you’ve got to get mobile.

Is your marketing mobile-friendly? For the greatest reach, here are four of the marketing best practices eRelevance uses for a mobile-friendly experience:

  1. Make your emails mobile-friendly

46 Percent of emails are opened on a mobile device, according to Litmus, and your customers expect your emails to look good on their phones. Because mobile phone screens are smaller, use minimal text in subject lines and headers, and use minimal images or small images that fit within the constraints of a mobile device.

  1. Consider the size of mobile phone screens when making landing pages

Keep in mind that your customers will get to your website through your emails. So you want to ensure a seamless user experience that works on a mobile phone. Be sure to use advanced design templates that will reach your clients without interface problems. Don’t distract: limit the number of images. Use a simple font and a layout that has a clear call to action.

  1. Utilize every possible means of communication

The average email open rate is only 20 percent. In other words, 80 percent of your targets are not opening your emails. This is a huge part of your database that you’re ignoring. For better reach, use a multichannel marketing plan that digitally surrounds your customers, including social media platforms like Facebook and Instagram. Offer the ability to opt in to SMS messages. And consider offering a mobile app that your customers can use to learn about your specials, services and events. Remember, the more accessible you are, the more engagement and responses you are likely to get. 

  1. Don’t forget about Facebook

Did you know 80 percent of active Facebook user accounts are accessed via mobile phones? It’s important to manage a Facebook business page to update your customers about specials, news, events and important marketing material. Many Facebook users share posts or tag their friends in posts; this is a great way to gain new clients. These types of referrals are beneficial for your business, as existing clients drive 32 percent of referrals. Maintain your brand’s presence on social media and encourage your followers to share your posts. This is a golden opportunity to reach your existing clients’ friends.

These are just a few of the mobile best practices essential to creating effective marketing campaigns that will boost business and capture the attention of the scrolling crowd.

Too busy to keep track of best practices? Consider getting help. At eRelevance, our team of marketing experts takes the work off your plate and creates marketing campaigns on your behalf with your input.

To schedule a demo of our service, click here.

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