Marketing Doesn’t Have to Overwhelm You!

We hear all the time from small- to medium-sized businesses that it’s overwhelming to keep up with everything going on AND market to their customers. It’s just too much to do! It makes sense. You’re trying to run a successful business, see clients, schedule consultations, bill clients, confirm consultations, order supplies or answer the phones—the list goes on …

Six Digital Channels Beat One

Email remains an efficient and cost-effective channel for communicating your marketing message. But email isn’t enough. Your clients use many different platforms (from social networks to email to the web) and multiple devices (from desktops to tablets to smartphones) to collect the information they need to make purchasing decisions and cut through the clutter of …

How eRelevance Helps CMG Financial Stay Connected to Referral Partners

eRelevance’s suite of tech-powered engagement services powers the growth of more than 1,300 small- to medium-size businesses. This game-changing process offloads the effort of reaching customers and prospects, lowers advertising costs and improves lead conversion. One of these clients is Ashleigh Nicole Fletcher, a Loan Officer with CMG Financial. Ashleigh strives to maintain her relationships …

The Do’s and Don’ts of Images in Emails

Did you know the average person reads only 20 percent of a webpage but will view every image? Utilizing images and visuals is important for successful marketing campaigns. The crucial consideration when including these elements is finding a balance that benefits your email’s effectiveness without distracting from it. Below are a few best practice do’s …

Referral Marketing for Mortgage Businesses Part 2: Best Practices

In our last post about referral partner marketing, we discussed the importance of nurturing relationships with customers and partners for revenue growth. In this post, we’ll dig a little deeper into the best practices eRelevance uses to generate maximum responses from referral marketing campaigns. Multi-channel Approach In our busy multi-screen, multi-channel world, email blasting isn’t …

Texting Done Right

We’ve written here before about the power of moving beyond an email-only marketing strategy to drive more revenue from existing customers.  In fact, we know for small- to medium-size businesses (SMBs) targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth. SMS text messages have become an important component of a multi-channel mix that works.  SMS now is one …