Great Businesses Deserve Great Marketing

We’ve spoken to thousands of professionals across the country and many have told us they struggle to effectively market to their current and prospective customers to generate more revenue. Their conclusion: There must not be any business left from our customers, so we better find new opportunities. So off they go, spending a fortune on print ads, …

Marketing Doesn’t Have to Overwhelm You!

We hear all the time from small- to medium-sized businesses that it’s overwhelming to keep up with everything going on AND market to their customers. It’s just too much to do! It makes sense. You’re trying to run a successful business, see clients, schedule consultations, bill clients, confirm consultations, order supplies or answer the phones—the list goes on …

Don’t Be Dr. Doeverything!

So often we hear that aesthetic practices (plastic surgeons, dermatologists, and med spas) are doing their own marketing to their patients to try to generate more business.   Do you wonder why they do this?  The reason is simple.  It is easy to access and use an email marketing tool to send out bulk emails to …

Are You Wasting Your Most Valuable Asset?

If you’re spending all (or even most) of your marketing budget on external marketing to attract new clients, you’re missing an important revenue opportunity.  And it’s costing you more than you may think. Existing client relationships are your most valuable business asset, and while attracting new business should always be a component of your overall …

The Value of Internal Marketing

There are two general areas of marketing for businesses: external and internal.  External marketing is focused on finding new customers (print, radio, TV, interactive).  Internal marketing is focused on generating more business from existing customers.  Prior to eRelevance, businesses could hire expensive marketing consultants to do their internal marketing (who use various software tools) or license …