Promoting Your Event: Five Tips & Best Practices

Special events are great for promoting a product or service and strengthening relationships with face-to-face interaction. Existing clients have a unique opportunity to engage with your business and get a deeper sense of your capabilities and personality. Setting the date, scheduling staff and finalizing logistical details are important factors, but they don’t guarantee success. You need people to actually …

Great Businesses Deserve Great Marketing

We’ve spoken to thousands of professionals across the country and many have told us they struggle to effectively market to their current and prospective customers to generate more revenue. Their conclusion: There must not be any business left from our customers, so we better find new opportunities. So off they go, spending a fortune on print ads, …

The Do’s and Don’ts of Images in Emails

Did you know the average person reads only 20 percent of a webpage but will view every image? Utilizing images and visuals is important for successful marketing campaigns. The crucial consideration when including these elements is finding a balance that benefits your email’s effectiveness without distracting from it. Below are a few best practice do’s …

Why Dr. Suneel Chilukuri Doesn’t Want New Patients

Dr. Suneel Chilukuri of Houston’s Refresh Dermatology is an established aesthetic industry leader. He is a board-certified, internationally recognized expert in cosmetic and reconstructive surgery. His resume speaks for itself. So what does he use to make sure he sees consistent and effective marketing results? The answer is eRelevance’s sophisticated engagement services, which help him …

Follow-up for the Win

Everyone has their own tricks when it comes to marketing. However, the common thread in successful marketing comes down to follow-up: How quickly and efficiently you respond to business inquiries will determine your success in the short- and long-term. Read on for some important things to remember. Don’t snooze on potential business Picture this: You …

Referral Marketing for Mortgage Businesses Part 2: Best Practices

In our last post about referral partner marketing, we discussed the importance of nurturing relationships with customers and partners for revenue growth. In this post, we’ll dig a little deeper into the best practices eRelevance uses to generate maximum responses from referral marketing campaigns. Multi-channel Approach In our busy multi-screen, multi-channel world, email blasting isn’t …

Referral Marketing for Mortgage Businesses Part 1: It’s About Who You Know

For small businesses, we know marketing to existing clients consistently generates repeat business—it’s an essential and cost-effective growth strategy. And for mortgage companies and lenders—since a customer can only come back so many times—prospect marketing has huge benefits. However, it can be tricky to get people to pay attention when they have no idea who …