How Sophisticated Marketing Builds Stronger Customer Connections

To keep customers coming back to your business—and not that crowded field of competitors—means building a lasting foundation of trust, confidence and strong connection. It means providing an experience they can’t get anywhere else. Within the walls of your business, delivering on that experience requires offering a service that works and a dedicated staff. Sophisticated marketing …

Yes, Virginia, Marketing Can Deliver ROI

Talk to a doctor (or almost any owner of a small- to medium-sized business) about marketing, and you’re likely to get a less than positive reaction.  We hear stories every day about budgets wasted on marketing programs, consultants and tools that make big promises and deliver scant results. That’s why for many skeptical business owners, …

Systematic Communication Vs. Over Communication

Email frequency can have a significant effect on email results. The concept, though, can be a thorny issue for many small- to medium-sized businesses that view the equation like this:  More emails = more chances to convert. Wouldn’t it be nice if it were as straightforward as sending more emails to generate more revenue? Unfortunately, …

Clicks Vs. Leads

It’s a simple concept. For a business to deliver real value, you have to know your customers and what’s important to them. That’s why regular, informal conversations with the people who run the small- to medium-sized businesses we serve are an essential part of what we do every day. We talk to customers about their …