Don’t Try This at Work!

So, you’re responsible for marketing to your customers to generate more business, but it’s not working very well. You really only have time to run a single email campaign a month (maybe) and your email open rates average about 15 percent, making it hard to quantify how much business you are generating.  To combat this, …

How eRelevance Helps CMG Financial Stay Connected to Referral Partners

eRelevance’s suite of tech-powered engagement services powers the growth of more than 1,300 small- to medium-size businesses. This game-changing process offloads the effort of reaching customers and prospects, lowers advertising costs and improves lead conversion. One of these clients is Ashleigh Nicole Fletcher, a Loan Officer with CMG Financial. Ashleigh strives to maintain her relationships …

Referral Marketing for Mortgage Businesses Part 2: Best Practices

In our last post about referral partner marketing, we discussed the importance of nurturing relationships with customers and partners for revenue growth. In this post, we’ll dig a little deeper into the best practices eRelevance uses to generate maximum responses from referral marketing campaigns. Multi-channel Approach In our busy multi-screen, multi-channel world, email blasting isn’t …

Referral Marketing for Mortgage Businesses Part 1: It’s About Who You Know

For small businesses, we know marketing to existing clients consistently generates repeat business—it’s an essential and cost-effective growth strategy. And for mortgage companies and lenders—since a customer can only come back so many times—prospect marketing has huge benefits. However, it can be tricky to get people to pay attention when they have no idea who …

Texting Done Right

We’ve written here before about the power of moving beyond an email-only marketing strategy to drive more revenue from existing customers.  In fact, we know for small- to medium-size businesses (SMBs) targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth. SMS text messages have become an important component of a multi-channel mix that works.  SMS now is one …

How Sophisticated Marketing Builds Stronger Customer Connections

To keep customers coming back to your business—and not that crowded field of competitors—means building a lasting foundation of trust, confidence and strong connection. It means providing an experience they can’t get anywhere else. Within the walls of your business, delivering on that experience requires offering a service that works and a dedicated staff. Sophisticated marketing …