Don’t Try This at Work!

So, you’re responsible for marketing to your customers to generate more business, but it’s not working very well. You really only have time to run a single email campaign a month (maybe) and your email open rates average about 15 percent, making it hard to quantify how much business you are generating.  To combat this, …

How eRelevance Helps CMG Financial Stay Connected to Referral Partners

eRelevance’s suite of tech-powered engagement services powers the growth of more than 1,300 small- to medium-size businesses. This game-changing process offloads the effort of reaching customers and prospects, lowers advertising costs and improves lead conversion. One of these clients is Ashleigh Nicole Fletcher, a Loan Officer with CMG Financial. Ashleigh strives to maintain her relationships …

Becoming a Startup to Watch

eRelevance is an innovative solution for a multi-billion-dollar industry ripe for disruption, led by experienced founders who have collectively helped 12 start-ups build over $1.5B of shareholder value. In 2016, we were honored for our innovation locally, nationally and globally while operating in a city that earned its own national recognition as one of the top places in the country for …

What’s a Marketing Automation Service Anyway?

For a long time, marketing automation software tools have catered to marketers in all size businesses.  These tools are designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. The use of these platform is to streamline organizations by replacing high-touch, …

Conversational Marketing, as Part of an Integrated Multi-Channel Approach, Shows Great Promise

Unlike others that talk about integrated multi-channel marketing, we actually do it at eRelevance.   As part of our marketing automation service, each campaign we run for our customers includes stimulation from email, texting, web, targeted social, phone, and conversational.  Gartner Research predicted that by 2013, lead management campaigns integrating 4 or more digital channels will outperform …