Texting Done Right

We’ve written here before about the power of moving beyond an email-only marketing strategy to drive more revenue from existing customers.  In fact, we know for small- to medium-size businesses (SMBs) targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth. SMS text messages have become an important component of a multi-channel mix that works.  SMS now is one …

Bob Fabbio Talks Omni-channel Marketing at AMA Austin Luncheon: An Event Recap

The omni-channel world has been identified as one of the American Marketing Association’s (AMA) 7 Big Problems in Marketing. At the AMA Austin September luncheon, legendary Austin entrepreneur and eRelevance CEO and Co-founder Bob Fabbio led a thought-provoking discussion on this newest marketing catchphrase. Here’s a summary of three key points from the presentation, as well as one …

Marketing in an Omni-channel World

The latest marketing catchphrase in this always-on, mobile world is omni-channel.  But how is omni-channel marketing truly different than multi-channel?  How much do we know about this new omni-channel world, and how important is it? There are so many questions around omni-channel, in fact, that making sense of it has been identified by the American Marketing Association …

How the Conversation Flows (Benefits of Conversational Marketing)

Conversation as the primary medium for effective communication is an age-old idea. What’s new now is how savvy marketers and brands are leveraging conversations to deepen consumer engagement and drive real business outcomes. Conversational marketing is an emerging marketing channel that uses personalized, one-on-one conversations to learn about and remember client interests through automated, conversational …