Search Results for 'Email Marketing'
Don’t Be Dr. Doeverything!
So often we hear that aesthetic practices (plastic surgeons, dermatologists, and med spas) are doing their own marketing to their patients to try to generate more business. Do you wonder why they ...Read More
Email Best Practices: The Power of a Great Subject Line
At eRelevance, we send out millions of emails for our customers every month. So, we\'ve learned a thing or two about what works. First, it\'s worth mentioning that while we strongly believe the mos...Read More
Email Marketing Tools: Let’s Talk Real (Opportunity) Costs (Part 2)
In our last post, we addressed the real price of email marketing tools for small- to medium-size businesses (SMBs). We noted the monthly subscription fees tell an incomplete story of the ...Read More
Email Marketing Tools: Let’s Talk Real Costs (Part I)
To most small- to medium-size businesses (SMBs), email marketing software tools may seem like a bargain. Dig deeper though, and you\'ll quickly find that what you don\'t get from them is...Read More
Give ‘Em an Offer
If you think you can\'t afford to include economic offers in your emails, consider this: The primary reason people sign up for marketing emails is to receive discounts and promotions, accordi...Read More
How Many is Too Many & Other Best Practices for Images in Email
So what\'s the magic formula for images in email? It\'s a question we get often, and the answer is simple. And not so simple. Generally, \"fewer is better\" is a good rule. Studies show the ...Read More
How Sophisticated Marketing Builds Stronger Patient Connections
To keep patients coming back to your practice—and not that crowded field of competitors—means building a lasting foundation of trust, confidence and strong connection. It means providing an...Read More
Increasing Email Deliverability: Getting Past SPAM Filters
Email marketing campaigns live and die in the hands of SPAM filters. If an email never makes it to an inbox, your message may be brilliantly compelling, but no one is getting it. According to ReturnP...Read More
Is Timing Really Everything?
When is the best time to send marketing emails? We get the question a lot. And the answer is both complex and simple because it depends on the preferences and habits of your targets. Like all ...Read More
Marketing Consultants Are Not Serving SMBs Well
In our last two blogs, we highlighted the real (direct and opportunity) costs of email marketing software. We explored why these tools are legacy (read: pricey and ineffective) marketing ap...Read More