When is the best time to send marketing emails? We get the question a lot. And the answer is both complex and simple because it depends on the preferences and habits of your targets. Like all elements of a successful email campaign, testing when you send your emails is absolutely critical. But you’ve got to …
Email Marketing
Systematic Communication Vs. Over Communication
Email frequency can have a significant effect on email results. The concept, though, can be a thorny issue for many small- to medium-sized businesses that view the equation like this: More emails = more chances to convert. Wouldn’t it be nice if it were as straightforward as sending more emails to generate more revenue? Unfortunately, …
How Many is Too Many & Other Best Practices for Images in Email
So what’s the magic formula for images in email? It’s a question we get often, and the answer is simple. And not so simple. Generally, “fewer is better” is a good rule. Studies show the more images in an email, the higher the chance the recipient will not take action. When it comes to email …
Email Best Practices: The Power of a Great Subject Line
At eRelevance, we send out millions of emails for our customers every month. So, we’ve learned a thing or two about what works. First, it’s worth mentioning that while we strongly believe the most effective marketing strategy is multi-channel, email marketing simply cannot be ignored as a powerhouse in your overall marketing mix. Email is …