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Are You Wasting Your Most Valuable Asset?
If you\'re spending all (or even most) of your marketing budget on external marketing to attract new clients, you\'re missing an important revenue opportunity. And it\'s costing you more than you ma...Read More
Becoming a Startup to Watch
eRelevance is an innovative solution for a multi-billion-dollar industry ripe for disruption, led by experienced founders who have collectively helped 12 start-ups build over $1.5B of shareholder val...Read More
Bob Fabbio Talks Omni-channel Marketing at AMA Austin Luncheon: An Event Recap
The omni-channel world has been identified as one of the American Marketing Association\'s (AMA) 7 Big Problems in Marketing. At the AMA Austin September luncheon, legendary Austin entrepr...Read More
Clicks Vs. Leads
It\'s a simple concept. For a business to deliver real value, you have to know your customers and what\'s important to them. That\'s why regular, informal conversations with the people who run the ...Read More
Convenience + Control = Good Marketing & Happy Contacts
So you\'ve got a creative and compelling message, unbeatable discount, and a fertile list of targets who want to hear from you. It\'s a very good start for a successful marketing campaign. But in th...Read More
Conversational Marketing, as Part of an Integrated Multi-Channel Approach, Shows Great Promise
Unlike others that talk about integrated multi-channel marketing, we actually do it at eRelevance. As part of our marketing automation service, each campaign we run for our customers includes stim...Read More
Does Getting Multi-Channel Right Mean Getting the Right Expert?
So you’ve heard it here before, and in a lot of other places too: Multi-channel is the fastest and most effective route to good marketing. The simple and best case for multi-channel marketing i...Read More
Don’t Be Dr. Doeverything!
So often we hear that aesthetic practices (plastic surgeons, dermatologists, and med spas) are doing their own marketing to their patients to try to generate more business. Do you wonder why they ...Read More
Don’t Try This at Work!
So, you are responsible for the marketing to your customers to generate more business, but it\'s not working very well. You really only have time to run an email campaign a month and your email open r...Read More
Email Best Practices: Responsive Design
So what is responsive design and why should you care? Responsive design refers to the ability to read emails and landing pages on a variety of devices, including smartphones, tablets, laptops...Read More