eRelevance & Modern Aesthetics Reveal State of Aesthetic Healthcare Marketing
Unprecedented study examines the marketing perspectives, practices and strategies of today’s aesthetic healthcare professionals
AUSTIN, Texas—September 19, 2017—eRelevance Corporation, the leading customer marketing service for small- to medium-size businesses, today announced the release of its new study: The State of Aesthetic Healthcare Marketing 2017. The report—based on survey results from more than 100 U.S. aesthetic healthcare practices—includes key insights into aesthetic healthcare practices’ marketing attitudes, goals, tactics and results.
eRelevance, in partnership with Modern Aesthetics, commissioned the survey to better understand how today’s aesthetic healthcare practices are approaching marketing.
“Aesthetic healthcare practices that want to thrive in today’s competitive environment must find a way to reach the most qualified consumers, with the most relevant messages, in the most cost-effective way. Most practices, through the survey, acknowledge the best way to do that is by generating more repeat business from their existing patients,” says eRelevance Chief Marketing Officer Adam Weinroth. “We found that while most of the practices surveyed are aware of the unmatched benefits of effectively marketing to their existing patients, they simply don’t have the resources or expertise to execute the kind of sophisticated marketing campaigns necessary to effectively reach their patients for business growth.”
Several notable themes emerged from the data, but key takeaways include:
- Strong patient connections and education are necessary for revenue generation and growth: While primary revenue sources vary among aesthetic practices, repeat business from existing patients and patient referrals were cited as the two largest sources of revenue. Key to both is strong patient connections.
- Practices are far from satisfied with marketing results: Nearly 60 percent of respondents cited lack of results (30%) and lack of measurement (28%) as the chief reasons for dissatisfaction with their marketing efforts.
- No practice surveyed focuses exclusively on repeat business from its patients but practices recognize its value: None of the practices surveyed focus marketing exclusively on generating repeat business from existing patients despite clear benefits and cost efficiencies. According to respondents, this is due to limited time and expertise.
- Practices see benefits to outsourcing patient marketing to an expert: While 92% of respondents said they are executing patient marketing internally, 60% said they would consider outsourcing to a proven expert.
“The State of Healthcare Marketing 2017 report is a valuable tool to help aesthetic practices gauge how sophisticated their marketing efforts are relative to those of their peers and to identify opportunities for change, growth and better results.” —Modern Aesthetics Editorial Director Paul Winnington
To download the full report and view more comprehensive study results, click here.
About eRelevance Corporation
eRelevance powers its clients’ growth with a game-changing customer marketing service that increases the lifetime value of their customers. Pioneering the category of customer marketing automation as a service, the company provides sophisticated marketing done by marketing experts equipped with advanced, proprietary technology. By simplifying sophisticated marketing and making it available at an affordable price point, eRelevance has earned the trust of over 1,000 small businesses, with a focus on delivering consistent and measurable business impact.
Privately funded and based in Austin, Texas, eRelevance is a Red Herring Global 100 winner, one of BuiltInAustin’s Top 50 Startups to Watch, Austin Inno’s 50 on Fire, and a member of the Forbes Agency Council. For more information, erelevancecorp.com.
About Modern Aesthetics
Modern Aesthetics is the source for expert advice on patient care and practice development for cosmetic surgeons. With content by and for clinicians, each edition offers unique perspective and insight regarding the latest developments in aesthetics—from skin care to advanced procedures—and strategies for clinicians to successfully incorporate them into practice.
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