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Becoming a Startup to Watch
eRelevance is an innovative solution for a multi-billion-dollar industry ripe for disruption, led by experienced founders who have collectively helped 12 start-ups build over $1.5B of shareholder val...Read More
Campaign Study: Khoobehi & Associates’ April Injectable Blowout Event
Khoobehi & Associates has been an eRelevance client since September 26, 2017. During this time, they have run 23 campaigns. One of the most significant campaigns they ran was an injectable event i...Read More
Conversational Marketing, as Part of an Integrated Multi-Channel Approach, Shows Great Promise
Unlike others that talk about integrated multi-channel marketing, we actually do it at eRelevance. As part of our marketing automation service, each campaign we run for our customers includes stim...Read More
Don’t Try This at Work!
So, you are responsible for the marketing to your customers to generate more business, but it\'s not working very well. You really only have time to run an email campaign a month and your email open r...Read More
How eRelevance Helps CMG Financial Stay Connected to Referral Partners
eRelevance’s suite of tech-powered engagement services powers the growth of more than 1,300 small- to medium-size businesses. This game-changing process offloads the effort of reaching customers and...Read More
Let’s Talk: So What’s Conversational Marketing and Why Should You Care?
Conversation is the highest form of communication. When you need to feel understood, you talk. And when you want to build a relationship, you listen. Two-way discourse is absolutely necessary for buil...Read More
Lots of Marketing Technologies. Time for a Technology-Enabled Marketing Automation Service
3,784 vendors have created marketing tools for marketeers and businesses to do their own marketing outreach (and more). The top 5 largest categories, by number of solutions included, are: Sales...Read More
Three Things to Stop Doing to Make Your Marketing Matter
If your business is like most others, you’re likely struggling to have marketing make a real difference. While many tactics seem reasonable since so many of your peers are doing them, many physici...Read More
What does an effective marketing campaign look like?
We’ve talked about best practices and how only email blasting your clients won’t get you the results you desire. But if you’re not just emailing, what does effective marketing look like and how ...Read More
What’s a Marketing Automation Service Anyway?
For a long time, marketing automation software tools have catered to marketers in all size businesses. These tools are designed for marketing departments and organizations to more effectively market...Read More