What’s a Marketing Automation Service Anyway?

For a long time, marketing automation software tools have catered to marketers in all size businesses.  These tools are designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. The use of these platform is to streamline organizations by replacing high-touch, repetitive manual processes with automated solutions.  Ultimately, Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.  However, with any software tool, someone has to learn them, configure them, use them, etc.   And while marketing automation tools may indeed automate certain repetitive tasks related to marketing, it still requires businesses and their marketers to do the work.

In a recent survey, the reality is, a lot of user aren’t experiencing a great return from their marketing automation software tools. Industry expert, David Raab says 70% of marketers are either unhappy or only marginally happy with their marketing automation platforms.  One of the big reasons is the software is too hard to learn and use.  See more:  https://www.vendasta.com/blog/marketers-arent-satisfied-with-marketing-automation/ .

So, what is a Marketing Automation Service?

A Marketing Automation Service is a marketing service provided to businesses to replace the efforts required (eliminate work) to market on multiple channels (email, text, targeted social, web, and others).  This is with marketing experts and account managers leveraging a multi-tenant marketing automation platform to automate/streamline the planning, coordination, content creation, execution, management, measurement, and analysis of all campaigns run for a business.  Unlike marketing automation software that is used by marketers for their own marketing needs, multi-tenant marketing automation platform is used by a marketing automation service company, such as eRelevance, and more specifically, its marketers, account managers, data scientists, and others to provide a marketing service to its customers.

A Marketing Automation Service allows a business to do all the marketing they wanted to do with marketing automation software, without having to do the work.  However, a Marketing Automation Service goes well beyond this.   With campaign execution and consumer engagement data across all customers, a Marketing Automation Service is able to provide it’s customers unparalleled insight and advice leveraging advanced analytics to deliver optimal results.