Email Best Practices: Responsive Design

So what is responsive design and why should you care?

Responsive design refers to the ability to read emails and landing pages on a variety of devices, including smartphones, tablets, laptops and desktop computers.  To appreciate why this is important, just consider your own morning routine.

How many times before you turned on your computer today did you check your email?  On average, I check mine three to four times before I get out to my desk, usually once before I even get out of bed.

“Statistics say 55% of email is now opened on a mobile device”

— Litmus “Email Analytics” (March 2016)

Smartphones and tablets represent a massive percentage of all email interactions. This means your emails must be mobile friendly to be effective. A mobile-friendly email displays optimally between a desktop/laptop and a mobile device, ensuring it will look good regardless of where your clients read it.

If your emails and landing pages are not using a responsive design, your clients will likely have a bad experience trying to read them.  Your intended messages won’t reach them, and you’ve just lost business.

The emails and landing pages we create utilize technically responsive design techniques that make them easily readable across various devices.  In addition, the following basic graphical and content design best practices help improve readability and increase the probability recipients will take action:

  • Simple and concise layout
  • Clear calls to action
  • Readable fonts
  • Limited images (the fewer the better)

Our dedicated account managers and creative teams develop mobile-friendly campaigns for our customers that apply these best practices, create positive results and meet business goals.

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