Customer Marketing Archives - Page 2 of 2

February 17, 2018February 17, 2018/ mcohen

Let’s Talk Landing Pages

Let’s talk landing pages. And why you need them. The goal of effective marketing for any small- to medium-size business is conversion. Awareness is a good start, but it’s not going to immediately affect your bottom line. Return on your marketing investment ultimately requires action by your targets. Landing pages are an essential part of a well-conceived …

Featured sites

January 4, 2018January 4, 2018/ mcohen

More Marketing Channels Means Better Marketing Results

In an increasingly online, offline and mobile world, marketing across multiple channels is a business imperative for thriving medical practices. In a recent issue of Modern Aesthetics, eRelevance CEO Bob Fabbio writes about the successful use of multiple marketing channels. 4 Tips to Leverage a Multi-Channel Internal Marketing Strategy The most effective marketing campaigns fulfill the consumer demand …

January 21, 2017January 21, 2017/ mcohen

Ready, Set, Grow: Is Your Marketing Ready for 2017?

From global politics and business to pop culture, 2016 was an undeniably momentous year. But when you reflect on your small business, was it less memorable? Did you generate the revenue you need to grow? Did your marketing—the fuel that propels your revenue engine—work? With 2016 in the rearview mirror and 2017 already gaining momentum, now is the time …

January 8, 2017January 8, 2017/ mcohen

Targeted Facebook Ads: How They Work and How to Make Them Work for You

At eRelevance, we’re building our brand—and creating the new marketing automation service category—on the power of targeted communications for better customer connections. Sending relevant marketing messages on topics that matter to your audience is a proven formula for success—and a fast track to ROI. You may be familiar with targeting and segmentation for email marketing, but it should be …

December 21, 2016December 21, 2016/ mcohen

Marketing Consultants Are Not Serving SMBs Well

In our last two blogs, we highlighted the real (direct and opportunity) costs of email marketing software. We explored why these tools are legacy (read: pricey and ineffective) marketing approaches for small- to medium-size businesses (SMBs) trying to grow. Now, we’ll address the reasons marketing consultants aren’t the answer either. To reach and connect with modern consumers takes more than …

November 29, 2016November 29, 2016/ mcohen

The New SMB Marketing Machine

November 8, 2016November 8, 2016/ mcohen

Email Marketing Tools: Let’s Talk Real (Opportunity) Costs (Part 2)

In our last post, we addressed the real price of email marketing tools for small- to medium-size businesses (SMBs). We noted the monthly subscription fees tell an incomplete story of the true economics. In fact, it’s what you don’t get from email-only marketing software—and the negative impact of revenue lost from contacts never reached—that significantly drives up …

October 31, 2016October 31, 2016/ mcohen

Email Marketing Tools: Let’s Talk Real Costs (Part I)

To most small- to medium-size businesses (SMBs), email marketing software tools may seem like a bargain. Dig deeper though, and you’ll quickly find that what you don’t get from them is costing you far more than the monthly subscription fee. The Price of Limited Reach Yes, the return on investment for email marketing is compelling, and, yes, it should be a part of …