Best Practices

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Best Practices: Creating Mobile-Friendly Marketing Campaigns

It’s rare these days to see anyone without a mobile phone in hand. According to comScore, 81 percent of U.S. adults own a smartphone.  That’s why, to effectively reach customers and prospects with your marketing campaigns, you’ve got to get mobile. Is your marketing mobile-friendly? For the greatest reach, here are four of the marketing best …

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Texting Done Right

We’ve written here before about the power of moving beyond an email-only marketing strategy to drive more revenue from existing customers.  In fact, we know for small- to medium-size businesses (SMBs) targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth. SMS text messages have become an important component of a multi-channel mix that works.  SMS now is one …

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How Sophisticated Marketing Builds Stronger Customer Connections

To keep customers coming back to your business—and not that crowded field of competitors—means building a lasting foundation of trust, confidence and strong connection. It means providing an experience they can’t get anywhere else. Within the walls of your business, delivering on that experience requires offering a service that works and a dedicated staff. Sophisticated marketing …

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Let’s Talk Landing Pages

Let’s talk landing pages.  And why you need them. The goal of effective marketing for any small- to medium-size business is conversion.   Awareness is a good start, but it’s not going to immediately affect your bottom line. Return on your marketing investment ultimately requires action by your targets. Landing pages are an essential part of a well-conceived …

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More Marketing Channels Means Better Marketing Results

In an increasingly online, offline and mobile world, marketing across multiple channels is a business imperative for thriving medical practices. In a recent issue of Modern Aesthetics, eRelevance CEO Bob Fabbio writes about the successful use of multiple marketing channels.  4 Tips to Leverage a Multi-Channel Internal Marketing Strategy The most effective marketing campaigns fulfill the consumer demand …

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Targeted Facebook Ads: How They Work and How to Make Them Work for You

At eRelevance, we’re building our brand—and creating the new marketing automation service category—on the power of targeted communications for better customer connections. Sending relevant marketing messages on topics that matter to your audience is a proven formula for success—and a fast track to ROI.  You may be familiar with targeting and segmentation for email marketing, but it should be …

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Give ‘Em an Offer

If you think you can’t afford to include economic offers in your emails, consider this: The primary reason people sign up for marketing emails is to receive discounts and promotions, according to a recent 2016 survey of 1,251 U.S. consumers between 14 and 67 years old by Adestra. Some 85 percent of respondents said savings is …