With 36 years of experience in the advertising, branding and creative industries, Chris leads eRelevance’s overall creative vision and strategy, including creative direction for client marketing, as well as the company’s corporate marketing programs and product experience.

He has held various senior art director and creative director roles at several direct marketing, advertising, branding and creative agencies.  He founded The Ad Ranch, a full-service agency, which he sold to Catapult Systems.  He later formed Slingrock.com, an award-winning interactive, branding, design and marketing agency.  Most recently, he served as senior brand architect, creative director and creative facilitator at The 24 Hour Brand.