Vice President of Marketing
Prior to joining eRelevance Corporation in 2014, Michael spent 25 years in various marketing roles at both enterprise companies and startups. Michael’s team at eRelevance is responsible for the creation and execution of integrated multi-channel marketing campaigns for all customers, as well as corporate markting.
Michael has been known throughout his career as a results-oriented marketing professional with an exceptional record of driving demand generation for companies across multiple industries. As a long-time power user of a variety of marketing automation platforms including Eloqua, Pardot, ExactTarget, and others, Michael brings a comprehensive hands-on perspective on the effectiveness of integrated marketing campaigns.
Michael’s start-up experience includes WhiteGlove Health, ViaMetric, Traq Wireless (merged with Tangoe and went public), Cesura, and Hyperformix (acquired by CA Technologies). Prior to his work with startups, Michael held leadership roles in product marketing and product management within enterprise companies Dell, Tivoli, Sun Microsystems (acquired by Oracle), and Digital Equipment Corporation (acquired by HP).