Marketing for Plastic Surgeons

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Does Getting Multi-Channel Right Mean Getting the Right Expert?

So you’ve heard it here before, and in a lot of other places too: Multi-channel is the fastest and most effective route to good marketing. The simple and best case for multi-channel marketing is that consumers want—and have come to expect—choice. We now live in a multi-screen digital world where we are constantly and simultaneously engaging via laptop, smart phone (even …

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How Sophisticated Marketing Builds Stronger Customer Connections

To keep customers coming back to your business—and not that crowded field of competitors—means building a lasting foundation of trust, confidence and strong connection. It means providing an experience they can’t get anywhere else. Within the walls of your business, delivering on that experience requires offering a service that works and a dedicated staff. Sophisticated marketing …

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Let’s Talk Landing Pages

Let’s talk landing pages.  And why you need them. The goal of effective marketing for any small- to medium-size business is conversion.   Awareness is a good start, but it’s not going to immediately affect your bottom line. Return on your marketing investment ultimately requires action by your targets. Landing pages are an essential part of a well-conceived …

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More Marketing Channels Means Better Marketing Results

In an increasingly online, offline and mobile world, marketing across multiple channels is a business imperative for thriving medical practices. In a recent issue of Modern Aesthetics, eRelevance CEO Bob Fabbio writes about the successful use of multiple marketing channels.  4 Tips to Leverage a Multi-Channel Internal Marketing Strategy The most effective marketing campaigns fulfill the consumer demand …

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Becoming a Startup to Watch

eRelevance is an innovative solution for a multi-billion-dollar industry ripe for disruption, led by experienced founders who have collectively helped 12 start-ups build over $1.5B of shareholder value. In 2016, we were honored for our innovation locally, nationally and globally while operating in a city that earned its own national recognition as one of the top places in the country for …

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Targeted Facebook Ads: How They Work and How to Make Them Work for You

At eRelevance, we’re building our brand—and creating the new marketing automation service category—on the power of targeted communications for better customer connections. Sending relevant marketing messages on topics that matter to your audience is a proven formula for success—and a fast track to ROI.  You may be familiar with targeting and segmentation for email marketing, but it should be …

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Marketing Consultants Are Not Serving SMBs Well

In our last two blogs, we highlighted the real (direct and opportunity) costs of email marketing software. We explored why these tools are legacy (read: pricey and ineffective) marketing approaches for small- to medium-size businesses (SMBs) trying to grow.  Now, we’ll address the reasons marketing consultants aren’t the answer either. To reach and connect with modern consumers takes more than …

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Email Marketing Tools: Let’s Talk Real (Opportunity) Costs (Part 2)

In our last post, we addressed the real price of email marketing tools for small- to medium-size businesses (SMBs).  We noted the monthly subscription fees tell an incomplete story of the true economics.  In fact, it’s what you don’t get from email-only marketing software—and the negative impact of revenue lost from contacts never reached—that significantly drives up …