Email Best Practices

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Marketing in an Omni-channel World

The latest marketing catchphrase in this always-on, mobile world is omni-channel.  But how is omni-channel marketing truly different than multi-channel?  How much do we know about this new omni-channel world, and how important is it? There are so many questions around omni-channel, in fact, that making sense of it has been identified by the American Marketing Association …

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Give ‘Em an Offer

If you think you can’t afford to include economic offers in your emails, consider this: The primary reason people sign up for marketing emails is to receive discounts and promotions, according to a recent 2016 survey of 1,251 U.S. consumers between 14 and 67 years old by Adestra. Some 85 percent of respondents said savings is …

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Is Timing Really Everything?

When is the best time to send marketing emails? We get the question a lot.  And the answer is both complex and simple because it depends on the preferences and habits of your targets. Like all elements of a successful email campaign, testing when you send your emails is absolutely critical.  But you’ve got to …

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Systematic Communication Vs. Over Communication

Email frequency can have a significant effect on email results. The concept, though, can be a thorny issue for many small- to medium-sized businesses that view the equation like this:  More emails = more chances to convert. Wouldn’t it be nice if it were as straightforward as sending more emails to generate more revenue? Unfortunately, …