eRelevance Corporation Announces First Interactive Marketing Solution
Solution is leveraged to provide patient engagement service.
AUSTIN, Texas – March 30, 2015 — eRelevance Corporation (www.erelevancecorp.com), announced today that its progressive patient engagement service is leveraging the first interactive marketing solution for healthcare. Interactive marketing is based on having a conversation with an individual with the ability to gather and remember the response of that individual where subsequent conversations take into account prior responses.
“Traditional marketing efforts are two dimensional, meaning there is no bi-directional communication with the individual to build a relationship, learn about their needs & desires, and help drive the person to take action,” stated Bob Fabbio, co-founder and CEO of eRelevance Corporation. “Simply put, you can’t have a conversation with a TV, radio, or print ad, that learns something about an individual. The eRelevance service is a next generation interactive marketing solution that moves from transaction based marketing to conversations that engage patients intelligently.”
Unlike traditional impression-based marketing, the eRelevance service uses email, a mobile app, texting, web, and social media to engage existing or prospective patients in automated, personalized conversations to educate, discover needs, cultivate interests, assess health, promote special offers, and learn about their lives. The eRelevance progressive patient engagement service is used by healthcare providers and hospital systems to generate revenue, reduce risks, and improve health.
About eRelevance Corporation
eRelevance Corporation, based in Austin, Texas, provides a progressive patient engagement service that leverages next generation interactive marketing to help healthcare providers and hospital systems automate their ability to engage their existing and prospective patients, outside the point-of-care, to educate, assess health, discover needs, cultivate interests, offer promotions, and learn about the patient’s life. eRelevance leverages industry leading, HIPAA-compliant, cloud-based marketing automation and analytics technology to gather, remember, and use the responses from conversations to engage patients intelligently! As a service, no labor burden is placed on the providers or their staff.