Seasoned executive brings sales management and marketing experience to drive expansion and accelerate growth. 


AUSTIN, Texas – July 28, 2016 — eRelevance Corp., a leading technology-enabled marketing automation service provider for SMBs, today announced the addition of Mike Hancock as vice president of Client Success and Sales. In this role, Mr. Hancock will be instrumental in accelerating company growth through inside and direct sales channels, while taking customer service to the next level.  The company has more than doubled its staff in the first half of 2016, and plans to continue hiring across all functions of the business throughout the year.

Prior to joining eRelevance, Mr. Hancock spent twenty-five years in sales/sales management, client success and marketing in large corporate environments and start-ups, spanning high-technology hardware and software, Internet, healthcare, human resources and automotive industries.

“Mike is an exceptional performer with a demonstrated track record who brings a great deal of experience and depth to help grow our sales efforts and enhance client relations,” said Bob Fabbio, CEO and co-founder of eRelevance Corporation.  “We’re excited to have Mike on the team and look forward to his leadership of the sales and customer success teams.”

eRelevance is the internal marketing partner for hundreds of dermatologists, medical spas, and plastic surgeons and is passionate about helping them enhance their relationships with their existing clients in order to grow their business.

eRelevance offers, for the first time, a technology-enabled marketing automation service that provides SMBs with a new choice for internal marketing. Our unique and proven technology, integrated multi-channel communications and marketing experts following marketing best practices generate three to ten times more leads for our customers than they can do themselves. And unlike others, we quantify the value we deliver with nearly immediate return on investment.

About eRelevance Corporation

eRelevance Corp. is a leading technology-enabled marketing automation service provider offering small to medium-sized businesses an affordable, highly responsive and quantifiable internal marketing alternative to replace expensive marketing consultants and labor-intensive marketing software tools to reduce their workload and generate more business.

We uniquely leverage proprietary technology, marketing experts following marketing best practices, and integrated multi-channel communications to surface leads from a business’ existing customer base with four to five times the effectiveness of them managing the marketing themselves.

Founded in 2013, eRelevance is privately held and headquartered in Austin, Texas. For more information, please visit

Press Releases