Suzin Wold brings 20+ years’ experience building brands and capitalizing on market opportunity
AUSTIN, Texas—December 6, 2016—eRelevance Corp., a leading tech-powered marketing automation service provider for small- to medium-sized businesses (SMBs), today announced the appointment of Suzin Wold as Chief Marketing Officer (CMO).
“We are very pleased to add Suzin’s leadership and expertise to our executive team,” said eRelevance CEO and Co-founder Bob Fabbio. “We have experienced exponential growth in the last year, attacking a multi-billion-dollar market ripe for disruption. Our success has clearly validated that we are fulfilling the needs of SMBs to reach their customers and increase business. As CMO, Suzin will drive our trajectory by further establishing the marketing automation service category, building the eRelevance brand, generating demand, and capitalizing on market opportunities.”
As a result of the company’s growth, it has split its customer marketing and corporate marketing functions. Michael Cohen will continue to lead all customer marketing efforts for eRelevance Corp.
Wold has a well established reputation and proven record of identifying and exploiting new opportunities that result in sustainable business and profitability for technology and consumer products companies ranging from early-stage startups to Fortune 100 organizations.
She has delivered creative direction and quantifiable results in senior executive positions, including vice president of corporate marketing at visual analytics provider Qlik and managed cloud company Rackspace. As CMO at MapMyFitness (Under Armour Connected Fitness) she oversaw the customer experience for all MapMyFitness brands.
Wold also developed and launched PayPal’s Prepaid Mastercard program. Early in her career, she managed strategic direction and product positioning for Clorox and Procter and Gamble consumer brands.
About eRelevance Corporation
eRelevance’s marketing automation service is an innovative approach to helping SMBs generate revenue from customers. Its expert marketing, done by marketing experts, is faster, cheaper and more effective. Unlike traditional marketing consultants, eRelevance marries next-generation technology and experts, at an attractive price. There are no marketing tools to learn to use, nor expensive consulting fees. eRelevance’s marketing service generates, on average, 16x the ROI potential per month for its customers.