eRelevance Appoints Chris Greta Chief Creative Officer
Advertising, Branding and Creative Visionary to Lead Culture of Creativity
AUSTIN, Texas, October 24, 2017—eRelevance Corporation, the leading customer marketing automation service for small- to medium-size businesses, today announced the appointment of Chris Greta as its first chief creative officer. With 36 years of experience in the advertising, branding and creative industries, Greta will lead the company’s overall creative vision and strategy, including creative direction for client marketing, as well as the company’s corporate marketing programs and product experience.
“We are delighted to welcome Chris to the team,” says eRelevance CEO and Co-founder Bob Fabbio. “With his unparalleled success developing cutting-edge creative for companies in a variety of industries, he will drive a culture of creativity that will guide every facet of our business. For our elective healthcare and other small-business clients, he will be instrumental in redefining the level of marketing sophistication, creativity and effectiveness available to them.”
Greta will help eRelevance deliver creative excellence previously beyond the reach of small businesses.
He has held various senior art director and creative director roles at several direct marketing, advertising, branding and creative agencies. He founded The Ad Ranch, a full-service agency, which he sold to Catapult Systems. He later formed Slingrock.com, an award-winning interactive, branding, design and marketing agency. Most recently, he served as senior brand architect, creative director and creative facilitator at The 24 Hour Brand.
This appointment reflects eRelevance’s ongoing commitment to making enterprise-level marketing sophistication affordable for small businesses such as elective healthcare practices.
About eRelevance Corporation
eRelevance powers its clients’ growth with a game-changing customer marketing service that increases the lifetime value of their customers. Pioneering the category of customer marketing automation as a service, the company provides sophisticated marketing done by marketing experts equipped with advanced, proprietary technology. By simplifying sophisticated marketing and making it available at an affordable price, eRelevance has earned the trust of over 1,000 small businesses, with a focus on delivering consistent and measurable business impact.
Privately funded and based in Austin, Texas, eRelevance is a Red Herring Global 100 winner, one of BuiltInAustin’s Top 50 Startups to Watch, Austin Inno’s 50 on Fire, and a member of the Forbes Agency Council. For more information, erelevancecorp.com.