Great Businesses Deserve Great Marketing

We’ve spoken to thousands of professionals across the country and many have told us they struggle to effectively market to their current and prospective customers to generate more revenue. Their conclusion: There must not be any business left from our customers, so we better find new opportunities. So off they go, spending a fortune on print ads, …

Six Digital Channels Beat One

Email remains an efficient and cost-effective channel for communicating your marketing message. But email isn’t enough. Your clients use many different platforms (from social networks to email to the web) and multiple devices (from desktops to tablets to smartphones) to collect the information they need to make purchasing decisions and cut through the clutter of …

Systematic Communication Vs. Over Communication

Email frequency can have a significant effect on email results. The concept, though, can be a thorny issue for many small- to medium-sized businesses that view the equation like this:  More emails = more chances to convert. Wouldn’t it be nice if it were as straightforward as sending more emails to generate more revenue? Unfortunately, …

Are You Wasting Your Most Valuable Asset?

If you’re spending all (or even most) of your marketing budget on external marketing to attract new clients, you’re missing an important revenue opportunity.  And it’s costing you more than you may think. Existing client relationships are your most valuable business asset, and while attracting new business should always be a component of your overall …

Clicks Vs. Leads

It’s a simple concept. For a business to deliver real value, you have to know your customers and what’s important to them. That’s why regular, informal conversations with the people who run the small- to medium-sized businesses we serve are an essential part of what we do every day. We talk to customers about their …

The Value of Internal Marketing

There are two general areas of marketing for businesses: external and internal.  External marketing is focused on finding new customers (print, radio, TV, interactive).  Internal marketing is focused on generating more business from existing customers.  Prior to eRelevance, businesses could hire expensive marketing consultants to do their internal marketing (who use various software tools) or license …