In our last post about referral partner marketing, we discussed the importance of nurturing relationships with customers and partners for revenue growth. In this post, we’ll dig a little deeper into the best practices eRelevance uses to generate maximum responses from referral marketing campaigns. Multi-channel Approach In our busy multi-screen, multi-channel world, email blasting isn’t …
Medspa Marketing
Referral Marketing for Mortgage Businesses Part 1: It’s About Who You Know
For small businesses, we know marketing to existing clients consistently generates repeat business—it’s an essential and cost-effective growth strategy. And for mortgage companies and lenders—since a customer can only come back so many times—prospect marketing has huge benefits. However, it can be tricky to get people to pay attention when they have no idea who …
Best Practices: Creating Mobile-Friendly Marketing Campaigns
It’s rare these days to see anyone without a mobile phone in hand. According to comScore, 81 percent of U.S. adults own a smartphone. That’s why, to effectively reach customers and prospects with your marketing campaigns, you’ve got to get mobile. Is your marketing mobile-friendly? For the greatest reach, here are four of the marketing best …
Texting Done Right
We’ve written here before about the power of moving beyond an email-only marketing strategy to drive more revenue from existing customers. In fact, we know for small- to medium-size businesses (SMBs) targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth. SMS text messages have become an important component of a multi-channel mix that works. SMS now is one …
Does Getting Multi-Channel Right Mean Getting the Right Expert?
So you’ve heard it here before, and in a lot of other places too: Multi-channel is the fastest and most effective route to good marketing. The simple and best case for multi-channel marketing is that consumers want—and have come to expect—choice. We now live in a multi-screen digital world where we are constantly and simultaneously engaging via laptop, smart phone (even …
How Sophisticated Marketing Builds Stronger Customer Connections
To keep customers coming back to your business—and not that crowded field of competitors—means building a lasting foundation of trust, confidence and strong connection. It means providing an experience they can’t get anywhere else. Within the walls of your business, delivering on that experience requires offering a service that works and a dedicated staff. Sophisticated marketing …
Let’s Talk Landing Pages
Let’s talk landing pages. And why you need them. The goal of effective marketing for any small- to medium-size business is conversion. Awareness is a good start, but it’s not going to immediately affect your bottom line. Return on your marketing investment ultimately requires action by your targets. Landing pages are an essential part of a well-conceived …
More Marketing Channels Means Better Marketing Results
In an increasingly online, offline and mobile world, marketing across multiple channels is a business imperative for thriving medical practices. In a recent issue of Modern Aesthetics, eRelevance CEO Bob Fabbio writes about the successful use of multiple marketing channels. 4 Tips to Leverage a Multi-Channel Internal Marketing Strategy The most effective marketing campaigns fulfill the consumer demand …
Becoming a Startup to Watch
eRelevance is an innovative solution for a multi-billion-dollar industry ripe for disruption, led by experienced founders who have collectively helped 12 start-ups build over $1.5B of shareholder value. In 2016, we were honored for our innovation locally, nationally and globally while operating in a city that earned its own national recognition as one of the top places in the country for …
Ready, Set, Grow: Is Your Marketing Ready for 2017?
From global politics and business to pop culture, 2016 was an undeniably momentous year. But when you reflect on your small business, was it less memorable? Did you generate the revenue you need to grow? Did your marketing—the fuel that propels your revenue engine—work? With 2016 in the rearview mirror and 2017 already gaining momentum, now is the time …