Special events are great for promoting a product or service and strengthening relationships with face-to-face interaction. Existing clients have a unique opportunity to engage with your business and get a deeper sense of your capabilities and personality. Setting the date, scheduling staff and finalizing logistical details are important factors, but they don’t guarantee success. You need people to actually …
Marketing for Plastic Surgeons
Campaign Study: Khoobehi & Associates’ April Injectable Blowout Event
Khoobehi & Associates has been an eRelevance client since September 26, 2017. During this time, they have run 23 campaigns. One of the most significant campaigns they ran was an injectable event in April of 2018. This campaign had a 22.21 effectiveness rating. It generated 52 responses and a potential gross revenue of $26,000! These …
The Do’s and Don’ts of Images in Emails
Did you know the average person reads only 20 percent of a webpage but will view every image? Utilizing images and visuals is important for successful marketing campaigns. The crucial consideration when including these elements is finding a balance that benefits your email’s effectiveness without distracting from it. Below are a few best practice do’s …
What does an effective marketing campaign look like?
We’ve talked about best practices and how only email blasting your clients won’t get you the results you desire. But if you’re not just emailing, what does effective marketing look like and how do you make it happen? It can be tricky to know what your content should look like, who to contact, how often, …
Follow-up for the Win
Everyone has their own tricks when it comes to marketing. However, the common thread in successful marketing comes down to follow-up: How quickly and efficiently you respond to business inquiries will determine your success in the short- and long-term. Read on for some important things to remember. Don’t snooze on potential business Picture this: You …
How Dr. Jessica Wright’s life “got much easier” with eRelevance
At Rejuvenate Austin, Dr. Jessica Wright’s phone rings all day. What’s her marketing strategy? eRelevance’s sophisticated engagement simplified. “After signing on with eRelevance, my life got much easier,” says Dr. Wright, owner of Rejuvenate Austin, a med spa in Westlake Hill, Texas. “When I switched over to eRelevance, all I had to do was put …
Referral Marketing for Mortgage Businesses Part 2: Best Practices
In our last post about referral partner marketing, we discussed the importance of nurturing relationships with customers and partners for revenue growth. In this post, we’ll dig a little deeper into the best practices eRelevance uses to generate maximum responses from referral marketing campaigns. Multi-channel Approach In our busy multi-screen, multi-channel world, email blasting isn’t …
Referral Marketing for Mortgage Businesses Part 1: It’s About Who You Know
For small businesses, we know marketing to existing clients consistently generates repeat business—it’s an essential and cost-effective growth strategy. And for mortgage companies and lenders—since a customer can only come back so many times—prospect marketing has huge benefits. However, it can be tricky to get people to pay attention when they have no idea who …
Best Practices: Creating Mobile-Friendly Marketing Campaigns
It’s rare these days to see anyone without a mobile phone in hand. According to comScore, 81 percent of U.S. adults own a smartphone. That’s why, to effectively reach customers and prospects with your marketing campaigns, you’ve got to get mobile. Is your marketing mobile-friendly? For the greatest reach, here are four of the marketing best …
Texting Done Right
We’ve written here before about the power of moving beyond an email-only marketing strategy to drive more revenue from existing customers. In fact, we know for small- to medium-size businesses (SMBs) targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth. SMS text messages have become an important component of a multi-channel mix that works. SMS now is one …