In our last post, we addressed the real price of email marketing tools for small- to medium-size businesses (SMBs). We noted the monthly subscription fees tell an incomplete story of the true economics. In fact, it’s what you don’t get from email-only marketing software—and the negative impact of revenue lost from contacts never reached—that significantly drives up …
Digital Marketing
Email Marketing Tools: Let’s Talk Real Costs (Part I)
To most small- to medium-size businesses (SMBs), email marketing software tools may seem like a bargain. Dig deeper though, and you’ll quickly find that what you don’t get from them is costing you far more than the monthly subscription fee. The Price of Limited Reach Yes, the return on investment for email marketing is compelling, and, yes, it should be a part of …
Bob Fabbio Talks Omni-channel Marketing at AMA Austin Luncheon: An Event Recap
The omni-channel world has been identified as one of the American Marketing Association’s (AMA) 7 Big Problems in Marketing. At the AMA Austin September luncheon, legendary Austin entrepreneur and eRelevance CEO and Co-founder Bob Fabbio led a thought-provoking discussion on this newest marketing catchphrase. Here’s a summary of three key points from the presentation, as well as one …
Marketing in an Omni-channel World
The latest marketing catchphrase in this always-on, mobile world is omni-channel. But how is omni-channel marketing truly different than multi-channel? How much do we know about this new omni-channel world, and how important is it? There are so many questions around omni-channel, in fact, that making sense of it has been identified by the American Marketing Association …
How Many is Too Many & Other Best Practices for Images in Email
So what’s the magic formula for images in email? It’s a question we get often, and the answer is simple. And not so simple. Generally, “fewer is better” is a good rule. Studies show the more images in an email, the higher the chance the recipient will not take action. When it comes to email …
Are You Wasting Your Most Valuable Asset?
If you’re spending all (or even most) of your marketing budget on external marketing to attract new clients, you’re missing an important revenue opportunity. And it’s costing you more than you may think. Existing client relationships are your most valuable business asset, and while attracting new business should always be a component of your overall …
Email Best Practices: The Power of a Great Subject Line
At eRelevance, we send out millions of emails for our customers every month. So, we’ve learned a thing or two about what works. First, it’s worth mentioning that while we strongly believe the most effective marketing strategy is multi-channel, email marketing simply cannot be ignored as a powerhouse in your overall marketing mix. Email is …