Amid Innovation, Rapid Market Penetration eRelevance Emerging as SMB Disruptor
AUSTIN, Texas, September 27, 2018 /PRNewswire—eRelevance Corporation, the leader in consumer engagement services for small- to medium-size businesses (SMBs), today announced growth driven by market demand for affordable consumer engagement services.
In a national survey of SMBs conducted by eRelevance, 70 percent of respondents cited lack of marketing expertise, difficulty of lead follow-up, time required to execute digital marketing, and cost of marketing and advertising as barriers to their success. By addressing these SMB marketing challenges, eRelevance is experiencing significant customer acquisition gains through sales of its suite of affordable, tech-powered consumer engagement services.
The company’s continued momentum has been fueled by steady penetration of the elective healthcare market, recent expansion into the trillion-dollar mortgage industry and strong results generated by its eRelevance Connect™ lead follow-up service, which it added to its suite of services in the first quarter of this year.
As of September 1, 2018, eRelevance has:
- Added some 47 new mortgage industry customers.
- Sold its new eRelevance Connect service to 85 new and existing customers.
Through its unique technology and Austin-based staff, the eRelevance Connect service follows up with customers and prospects six to eight times, across multiple channels, over three days to connect them with the SMB’s internal scheduling staff—increasing the likelihood of conversion and minimizing lost revenue. The inability of a business to follow up on expressed interest in a product or service results in a high percentage of marketing leads that never convert to revenue.
Since its release, the service has yielded impressive results, with conversion from interest to scheduled appointments at rates as high as 79 percent—many times higher than industry averages.
“We have the fortunate problem that we are very busy, so having a team on our side that is able to forward calls when it’s most convenient for our patients has been a game-changer,” says Karen Naugle, director of marketing at AestheticCare, an early adopter of eRelevance Connect.
AestheticCare has seen its conversion rates increase, on average, from 20 to 46 percent, since it began using the service in March.
“Our goal is to forever change small business by making sophisticated consumer engagement simple and affordable—taking over the work to digitally market to leads, customers and referral partners, and chasing leads to increase conversion,” says eRelevance co-founder and CEO Bob Fabbio. “Email marketing software and consultants are failing small businesses because they don’t meet the critical need to affordably offload the work to an expert. We do the marketing work these businesses don’t have the time, tools or expertise to do on their own, at a price they can handle. We’re changing the game and disrupting the status quo.”
About eRelevance Corporation
With the vision to forever change small businesses, eRelevance is pioneering the delivery of big-company consumer engagement to small business as an affordable, turnkey service. eRelevance’s game-changing suite of tech-powered engagement services powers the growth of more than 1,300 small- to medium-size businesses—driving more demand from customers and prospects, lowering their advertising costs and improving lead conversion.
Privately funded and based in Austin, Texas, eRelevance has been recognized locally, nationally and internationally with awards for its breakthrough innovation, including Red Herring 100 North America and Global awards, Entrepreneur magazine’s Best Entrepreneurial Companies in America, and the A-list of Hottest Startups, presented by the Greater Austin Chamber of Commerce and South by Southwest. For more information, visit erelevancecorp.com.