eRelevance Adds Executive Sales Leadership As the Company Continues to Outpace Growth and Revenue Goals
Accomplished Sales Veteran John Finocchiaro Will Help Accelerate Customer Acquisition to Fuel Continued Growth
AUSTIN, Texas, December 13, 2017—eRelevance Corporation, the leading customer marketing service for small- to medium-size businesses, today announced the appointment of John Finocchiaro as vice president of inside sales.
Finocchiaro will lead and continue to build an inside sales team focused on tripling sales of the eRelevance customer marketing service over the next 12 months.
He brings nearly 15 years of experience successfully driving exceptional results in various sales leadership roles. Most recently, he was senior manager at Dude Sales, where he grew sales from $3.7 to $6.1 million within one year. Prior to that, he was vice president of inside sales at Knowledge Tree, where he was responsible for the turnaround of its sales organization, surpassing all company growth targets by increasing bookings 200 percent.
“John is a valuable addition to our team as we continue to accelerate new customer acquisition while delighting our existing customers, both of which are essential to maintaining growth of our recurring revenue business,” says eRelevance CEO and Co-founder Bob Fabbio. “We believe John’s proven ability to build strong sales teams and exceed revenue goals will be a great asset as we continue to grow the business.”
“I am excited to join an innovative company like eRelevance at such a dynamic and high-growth stage,” says Finocchiaro. “Throughout the organization, the eRelevance team has shown a true passion for bringing sophisticated marketing to its small- business clients. I look forward to helping accelerate the process.”
This appointment reflects eRelevance’s ongoing commitment to making enterprise-level marketing sophistication affordable for small businesses such as elective healthcare practices.
About eRelevance Corporation
eRelevance powers its clients’ growth with a game-changing customer marketing service that increases the lifetime value of their customers. Pioneering the category of customer marketing automation as a service, the company provides to its customers sophisticated customer marketing done by marketing experts equipped with advanced, proprietary technology. By simplifying sophisticated customer marketing and making it available at an affordable price, eRelevance has earned the trust of over 1,100 small businesses, with a focus on delivering consistent and measurable business impact.
Privately funded and based in Austin, Texas, eRelevance is a Red Herring Global 100 winner, one of BuiltInAustin’s Top 50 Startups to Watch, Austin Inno’s 50 on Fire, and a member of the Forbes Agency Council. For more information, visit erelevancecorp.com.