Any small to medium-sized business can benefit from the eRelevance Marketing Automation Service.
If your only attempt at connect to your customer is to blast them with impersonal emails
If you can’t measure the effectiveness of your customer marketing efforts; or...
If you do not have the time or expertise to generate repeat business from your customer
Andy brings to eRelevance 20 years of experience in medical device and pharmaceutical sales with a long history of driving extraordinary results. He has built his career through an entrepreneurial, creative and collaborative approach to delivering on revenue goals. Prior to joining eRelevance, Andy spent more than 10 years in various sales roles at Cynosure, most recently as director of sales for North America.
As vice president of field sales at eRelevance, he is building and leads a team focused on acquisition of large healthcare practices that provide aesthetic services.
With 36 years of experience in the advertising, branding and creative industries, Chris leads eRelevance’s overall creative vision and strategy, including creative direction for client marketing, as well as the company’s corporate marketing programs and product experience.
He has held various senior art director and creative director roles at several direct marketing, advertising, branding and creative agencies. He founded The Ad Ranch, a full-service agency, which he sold to Catapult Systems. He later formed Slingrock.com, an award-winning interactive, branding, design and marketing agency. Most recently, he served as senior brand architect, creative director and creative facilitator at The 24 Hour Brand.
Michael has a well-established reputation and proven record of delivering technology solutions that innovatively address market needs. He has more than 15 years of experience as a leader in the areas of software development, business and technical initiatives, and product design and management at companies ranging from early-stage startups to Fortune 100 organizations, including RetailMeNot, Bazaarvoice, Lombardi, BorrowersFirst and Trilogy Software.
At eRelevance, he leads the software development team in optimizing the proprietary marketing automation service platform used by the company to provide its service to clients.
Melonie has spent her career helping companies and their clients achieve success. She has held leadership roles at Catapult Systems and was most recently chief customer officer at Strategic SaaS, a cloud services provider. Melonie is recognized as a customer champion, leader and technology evangelist. At eRelevance, she is responsible for the overall client experience and client success, ensuring satisfaction and return on investment. She plays a critical role in the company’s retention and growth strategy.
Suzin has a well established reputation and proven record of identifying and exploiting new opportunities that result in sustainable business and profitability for technology and consumer products companies ranging from early-stage startups to Fortune 100 organizations.
She has delivered creative direction and quantifiable results in senior executive positions, including vice president of corporate marketing at visual analytics provider Qlik and managed cloud company Rackspace. As CMO at MapMyFitness (Under Armour Connected Fitness) she oversaw the customer experience for all MapMyFitness brands.
She also developed and launched PayPal’s Prepaid Mastercard program. Early in her career, she managed strategic direction and product positioning for Clorox and Procter & Gamble consumer brands.
Suzin earned her MBA from the University of Virginia Darden Graduate School of Business and her BBA in Marketing & Finance from the University of Texas.
Chuck McMahon joins eRelevance with over 30 years of experience in Client Success leadership. He has specialized in working with rapid growth young organizations that provide customer service and solutions to the SMB market.
In 2004 Chuck became the Director of Client Success for Perimeter eSecurity who provided cloud and SaaS solutions including Infosec, WAN management, and custom software solutions. Under his guidance, client upsells rose by more than 200% year-over-year, client satisfaction rose from 73% to 95%, and retention rate averaged 97%. During that time, Perimeter grew from an $8 Million dollar operation to an $80 million dollar company in 2008. Perimeter eventually sold to BAE Systems, Intl. Meanwhile, Chuck went on to work with successful Austin start-up Bazaarvoice and later spent over 2 years as a consultant to start-ups and SMBs – assisting them in setting up or Improving their Client Service programs.
Although not born here, Chuck is home here. He is a true Austinite – including playing live music in a weekend band.
Marc Parrish has been on the cutting edge of e-marketing, mobile and Big Data from the beginning days of each. He has built large data and direct marketing-driven e-commerce sites and online communities, and has created many multi-channel digital strategies and technologies.
Marc is an investor in and advisor to a variety of startups and high-growth companies in marketing automation, big data and mobile, all of which are solving big challenges. He has held senior management and marketing roles at Barnes & Noble, Jigsaw (acquired by Salesforce.com), Capcom Entertainment, Palm Inc., and Egghead.com (acquired by Amazon).
Marc has an MBA from UCLA and an engineering degree from the University of Michigan, Ann Arbor.
Hildy is an experienced technical business executive who has successfully led global strategic initiatives across multiple industries and cross-functional organizations to deliver marketing results though web, mobile and social platforms.
She has a passion for member experience and customer engagement and has honed her skills in customer journey mapping. The consumer decision journey is her preferred framework to deliver customer success and engagement on digital platforms.
Klee Kleber has spent 20 years working as a marketing executive at companies such as WP Engine, Rackspace, Dell and Segway. He has managed through periods of hypergrowth and significant market change, and has specialized in building high-performance teams from the ground up.
Most recently, Klee was CMO of WP Engine, responsible for global marketing for the fast-growing WordPress platform provider. He led branding, demand generation, content marketing, social outreach, partner/affiliate marketing, and product marketing.
Before WP Engine, Klee worked for Rackspace, the Open Cloud Company. He joined the company to run marketing during a time of rapid expansion that included Rackspace’s IPO as well as a rebranding effort. He later led the company’s entrance into the private cloud market, first with VMware and later with OpenStack.
Klee worked at Dell for 10 years, where he split time between Austin and global locations in Tokyo, London and Frankfurt. He worked on Dell’s notebook product line from inception to #1 market share. While overseas, Klee launched Dell’s e-commerce business in Japan and the company’s SMB division in Germany.
At Segway, Klee worked to establish the “personal transporter” in market segments such as police and security, tour operations, and consumer markets.
Klee currently serves as a strategic advisor to startups in Austin, including WP Engine, Pingboard, eRelevance Corporation and a number of companies at the Capital Factory, where he is a Partner.
Anu is a serial entrepreneur with over 20 years of high-tech industry experience. She is the founder & CEO of RewardsPay Inc. Formerly, she was the founder and CEO of Offerpal Media ( aka Tapjoy, Inc.) She was the founder and CEO and director of MyBuys Inc. (formerly Rubiconsoft) a venture-backed company she started in 2002.
Prior to RubiconSoft, she was founder and CEO of Rubric, Inc, a Silicon Valley software company that pioneered the explosive new category of enterprise marketing automation systems to collaborate, plan, execute, manage and measure marketing campaigns. Rubric eMA is used by F500 and e-commerce companies to drive revenues and build “sticky” customer relationships. Rubric, was acquired for $366 million in February 2000.
Prior to founding Rubric, Anu was the vice president of marketing and product strategy at Versata (VATA). As the COO at mFactory, Inc., Ms. Shukla raised significant growth capital and helped it make a successful transition from a technology start-up to ongoing commercial concern. The company was acquired by Quark.
Anu was vice president of worldwide marketing and product management at Compuware/Uniface Corporation (CPWR), where sales grew from $10 million to more than $85 million. She played a major role in Compuware’s $433 million acquisition of Uniface.
She served on the board of directors of FWE&E (Forum for Women Entrepreneurs and Executives), International Museum of Women (IMOW.org) and the advisory board for the Leavey School of Business, Santa Clara University. She was named to the Computer Industry Dream Team by Business 2.0 magazine in 2004, awarded the YSU Distinguished Alumni award in 2005, and the Entrepreneur of the Year by the Washington D.C.-based Dialogue on Diversity organization in 2005. Anu served as the commencement speaker and was awarded an Honorary Doctorate from her Alma Mater YSU in 2008.
Andy is an experienced financial executive with over 15 years of progressive experience in industries including public accounting, manufacturing, technology and digital marketing. Prior to eRelevance, Andy spent 10 years at Bulldog Solutions, one of the leading B2B digital/technology marketing agencies. As CFO of Bulldog Solutions, Andy was instrumental in driving revenue growth, technology development, profitability and effective cash flow management through his leadership in financial and operational process, financial reporting, forecasting and revenue cycle management.
Prior to joining Bulldog Solutions, Andy held various accounting positions at PriceWaterhouseCooopers, Michael Angelo Gourmet Foods, National Instruments and Britestream Networks.
Andy earned his MS in Accounting and BS in Finance & Accounting from Trinity University in San Antonio.
Mike brings thirty years of experience in high-tech sales and marketing management to eRelevance, in large corporate environments and start-ups.
Most recently, Mike was with IBM as their VP of North America for platform computing, leading a $160M high-performance computing sales organization. Previously, he held executive sales leadership positions with increasing success at Cadnetix, Synopsys, Hire.com, Mentor Graphics, ViaMetric and WhiteGlove Health, where he was brought onboard to drive worldwide sales success. At WhiteGlove, Mike drove sales from zero to $20M in four years.
As VP Americas for Mentor Graphics, he headed direct and channel sales targeted at the semiconductor, consumer electronics, computer and aerospace industries. And at Hire.com, Mike drove revenue from zero to $7.3M while pioneering a new on-demand software model. He was a member of the President’s Club for twelve consecutive years at Synopsys and Cadnetix.
Mike received an appointment to the United States Naval Academy in Annapolis, Maryland, and he earned his BS in Civil Engineering from the University of Texas.
Prior to eRelevance, Jessica spent six years in sales with Yodle, Inc., an online marketing service company for small businesses. She started with Yodle as a sales representative, moved into management and ran top-producing inside sales teams specifically focused on medical practices.
When Yodle acquired Lighthouse360 in early 2013, Jessica was tapped to build its sales organization. Under her leadership, Lighthouse expanded its team to 90 outbound reps and quadruped its client base in two years. She was recognized with a “Big Hitter” award for her impact on the business in 2013.
Prior to Yodle, Jessica spent two years with Stride & Associates, a recruiting firm in New York City.
Jessica holds a BFA. from New York University.
Prior to joining eRelevance Corporation, Eben spent 10 years in various software development and team lead roles. He was a key contributor developing some of the innovative software components for WhiteGlove Health. Eben also held software development positions with Overwatch, thirteen23 and DecisionGrid.
Eben holds a B.S. in Computer Science from Texas State University.
Mr. Drenner is a visionary, entrepreneur and senior leader who has dedicated himself to both large organizations and fast paced startups. Blair has 21 years of experience in the high tech industry, which he has applied to other ventures and verticals.
Blair came to eRelevance from Compuware / dynaTrace, where he was a senior executive who produced 100% Y/Y revenue growth over his 4 year tenure. Blair ran strategy, sales and the partner program as well as started the solution marketing organization. Blair was instrumental in the growth of dynaTrace pre-acquisition and continued expansion of the product portfolio regionally into Asia / Latin American as well as expansion into new sales channels. He was part of the executive team who successfully spun dynaTrace off in a equity purchase in 2015.
Before his position at dynaTrace / Compuware, Blair ran the competitive strategy organization for Tivoli within the IBM software group, where he was instrumental in influencing over 100M in sales engagement and drastically changing solutions and messaging to be more competitive. During his tenor at IBM, Blair had roles ranging from client engagements to leading solutions development in the application performance management space. Blair was also the founder and CEO of SiteScream, which focused on predictive capacity planning for web servers and has been involved in several other successful investments and startup companies.
Blair holds a Bachelors of Science in Computer Science from the University of Texas at Austin.
Michael Cohen is vice president of marketing at eRelevance, where he leads both corporate marketing and the client marketing team, which creates sophisticated, multi-channel marketing campaigns for clients.
Prior to joining eRelevance, Michael spent 25 years in various marketing roles at both enterprise companies and startups. Michael has deep experience with marketing automation platforms and a hands-on perspective on the effectiveness of integrated marketing campaigns.
Michael’s start-up experience spans 17 years. Prior to his work at startups, Michael held leadership roles in product marketing and product management within enterprise companies, including Dell, Tivoli, Sun Microsystems (acquired by Oracle) and Digital Equipment Corporation (acquired by HP).
Michael holds a B.S. EET (Electronic Engineering Technology) with highest honors from Colorado Tech University and a Masters degree in Management from Webster University.
Prior to co-founding and leading product management and analytics at eRelevance, Tim spent 15 years as an IT analytics and marketing analytics expert bringing new products to market.
Tim was a Ph.D. Candidate at the University of Texas at Austin in management science, after earning an M.S. degree in decision science at Kansas State University and a B.A. in applied mathematics at Rice University.
He was principal product manager for CA Technologies and NetQoS (acquired by CA) for the market-leading application performance management (APM) product line. Prior to CA Technologies and NetQoS, Tim was a research scientist and analytics expert for technology startups VIEO and Trajecta, as well as Pavilion Technologies.
Prior to his work in startups, Tim was an award-winning graduate instructor and researcher at the University of Texas at Austin. He also served ten years as a military intelligence officer.
Bob Fabbio is known as a visionary and successful serial entrepreneur. He founded and built multiple industry-leading healthcare and technology companies by identifying large emerging markets; gaining intimate knowledge of market needs; challenging conventional wisdom; and bringing targeted, innovative solutions to those markets.
Bob has functioned as a chief executive officer, board director and venture capitalist for over 25 years, with notable experience launching, funding, growing, and managing innovative and category-creating companies. He has had a transformational impact on the software, systems technology and healthcare industries, resulting in the creation of over $1.5 billion of shareholder value at time of exit.
In recognition of his success in building world-class businesses, Bob was awarded the Ernst & Young Entrepreneur of the Year Award in 1997 and later served as a chairperson and a judge for the Austin and national E&Y awards. Bob was recognized in the 1999 Digital South Magazine list of “Most Influential People In the South’s New Economy,” 2002 Forbes Midas List of the “Top 100 Technology Venture Investors (technology’s top 100 deal makers),” and the 2013 Rochester Institute of Technology Innovation Hall of Fame, to name a few.
Prior to eRelevance Corporation, in 2006, Bob left the technology industry to focus on healthcare and launched WhiteGlove Health, where he uniquely applied his technology background to address the many challenges found in the healthcare industry today. Prior to WhiteGlove Health, Bob spent nearly six years in the venture capitalist industry with Austin Ventures, as a venture partner, and with TL Ventures, as a managing director. While in the venture industry, he had a very strong track record. He co-founded Ventix Systems, which later merged with Motive Communications and went public. Bob also lead the incubation and funding of Agere Systems, which was acquired by Lucent Technologies for $415M. He was an early investor and board member of Rubric, a company that lead the creation of the Enterprise Marketing Automation category and was sold to Broadbase for $366M. In 1993, Bob founded DAZEL Corporation, which quickly became the acknowledged market leader in Output Management, before being acquired by Hewlett-Packard. In 1989, Fabbio founded Tivoli Systems and was the catalyst for what became one of the largest software categories in the world, Enterprise Systems Management. In 1996, after a successful IPO, Tivoli was acquired by IBM. In addition, Bob has held senior technical and executive management positions with Cesura, VIEO, IBM, Prime Computer, Applix, and Kodak. He also served on Rochester Institute of Technology’s board of trustees.
Bob received a B.A. in chemistry/computer science from SUNY at Potsdam and an M.S. in computer science and technology from Rochester Institute of Technology.
