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eRelevance Wins Red Herring Top 100 Global Award

Recognized as one of the year’s most innovative private tech companies across North America, Europe & Asia

AUSTIN, Texas – November 23, 2016 —eRelevance Corp., a leading tech-powered marketing automation service provider for SMBs, today announced that the company has received the Red Herring Top 100 Global award.  The award was presented to CEO and Co-Founder Bob Fabbio at the 2016 Red Herring Global event, where he led the keynote roundtable on Managing Growth and Lessons Learned.

“We are honored Red Herring has recognized our innovative technology-enabled marketing automation service for revolutionizing the way small- to medium-sized businesses (SMBs) market to their customers,” Fabbio said.  “We have created an innovative solution to a multi-billion-dollar industry that is ripe for disruption.” Red Herring’s Top 100 Global Award recognizes the leading private companies from North America, Europe and Asia, celebrating these startups’ innovations and technologies across their respective industries.  The list has become a mark of distinction for identifying promising companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work. “Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the globe to the Top 100 Winners. We believe eRelevance Corp. embodies the vision, drive and innovation that define a successful entrepreneurial venture. eRelevance should be proud of its accomplishment.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy and market penetration. This assessment of potential is complemented by a review of the track records and standing of startups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world.

About Red Herring

Red Herring is a global media company that unites the world’s best high-technology innovators, venture investors and business decision-makers in a variety of forums, including print, online and exclusive events worldwide. It provides an insider’s access to the global innovation economy, identifying new and innovative technology companies and entrepreneurs.  Its Red Herring 100 awards have recognized more than 5,000 companies in their early stages, including Baidu, Google, eBay and Skype.

About eRelevance Corporation

eRelevance’s marketing automation service is an innovative approach to helping SMBs generate revenue from customers.  Its expert marketing, done by marketing experts, is faster, cheaper and more effective.  Unlike traditional marketing consultants, eRelevance marries next-generation technology and experts, at an attractive price.  There are no marketing tools to learn or use, nor expensive consulting fees.  eRelevance’s marketing service generates, on average, 16x the ROI potential per month for its customers.

eRelevance Corporation Finalist for 2016 Red Herring Top 100 Award
AUSTIN, Texas – November 11, 2016 —eRelevance Corp., a leading marketing automation service provider for SMBs, today announced it has been named a finalist for Red Herring’s 2016 Top 100 Global Award, a prestigious recognition honoring the year’s most game-changing private technology companies and entrepreneurs from across the globe.
“We are honored to be recognized by Red Herring for the way we are revolutionizing customer marketing for small- to medium-size businesses (SMBs),” said Bob Fabbio, co-founder and CEO of eRelevance Corporation.  “We have created a disruptive tech-powered marketing service for a multi-billion-dollar industry that is ripe for disruption.” Red Herring selected the companies demonstrating the most innovative technologies and business models from over 1,000 companies in more than 40 nations.  These companies, representing past Red Herring Asia, Europe and North America award winners in their respective regions, are judged on a range of qualitative and quantitative metrics, including technology innovation, financial performance, growth, management execution, potential globalization strategy, and market share improvement. “In today’s economies, the unrivaled technology ubiquity is not only disrupting how we work but also how we live and think. The vast amount of data and intellectual property combined with the innovation and disruption created by today’s entrepreneurs is touching every sector. More than 300 startups are striving in the construction field alone. The 2016 Red Herring nominees have proven that while some will worry about a bubble, there is no pause in innovation any time soon. And nothing must be taken for granted in this electoral year,” said Red Herring CEO Alex Vieux. “Speed, creativity and unconventional business models are constantly shifting investors’ thesis and users’ behavior—both are demanding more, not less, from entrepreneurs. An unprecedented number of entrepreneurs are jumping ahead of the competition and making a difference. Constant breakthroughs make recent developments obsolete faster than ever before. In light of everything, eRelevance is performing exceptionally well in its field and deserves to be singled out as one of the Red Herring Global finalists.  At this stage, we are left with the daunting task to select the best qualified companies for the 2016 Top 100 Global Award.”  The finalists are invited to present their winning strategies at the Red Herring Global forum in Los Angeles, November 15 to 17.   Winners will be announced November 17. Fabbio will participate in the event keynote, speaking on Managing Growth and Lessons Learned.  Known as a visionary and serial entrepreneur, he has founded and built multiple industry-leading healthcare and technology companies by identifying emerging markets, gaining intimate knowledge of market needs, challenging conventional wisdom, and bringing innovative solutions to market.

About Red Herring

Red Herring is a global media company that unites the world’s best high-technology innovators, venture investors and business decision-makers in a variety of forums, including print, online and exclusive events worldwide. It provides an insider’s access to the global innovation economy, identifying new and innovative technology companies and entrepreneurs.  Its Red Herring 100 awards have recognized more than 5,000 companies in their early stages, including Baidu, Google, eBay and Skype.

About eRelevance Corporation

eRelevance’s marketing automation service is an innovative approach to helping SMBs generate revenue from customers.  Its expert marketing, done by marketing experts, is faster, cheaper and more effective.  Unlike traditional marketing consultants, eRelevance marries next-generation technology and experts, at an attractive price.  There are no marketing tools to learn or use, nor expensive consulting fees.  eRelevance’s marketing service generates, on average, 16x the ROI potential per month for its customers.

eRelevance Appoints Andrew Peoples as CFO to Support Company’s Rapid Growth

Seasoned financial executive brings leadership and operations experience to further drive revenue growth and profitability.

AUSTIN, Texas – September 19, 2016 — eRelevance Corp., a leading marketing automation service provider for SMBs, today announced the appointment of Andrew (Andy) Peoples as Chief Financial Officer (CFO). With more than 15 years of progressive experience in industries that include big 4 public accounting, manufacturing, technology, and digital marketing, Andy will oversee eRelevance’s finance and administration areas. “Andy’s financial acumen, and significant leadership and operational skills will help drive the planning and execution of our immediate and long-term financial strategies,” said Bob Fabbio, CEO and Co-founder of eRelevance.  “We are at an exciting stage in our company’s growth and Andy’s proven track record, strategic mindset, and knowledge in helping startups and small- to medium-sized organizations finance their growth makes him highly qualified to fit the CFO role for our organization.” Andy brings a wealth of experience to eRelevance, with his most recent success as CFO at B2B marketing agency Bulldog Solutions. Andy was instrumental in driving revenue growth, technology development, profitability, and effective cash flow management through his leadership in financial & operational process, financial reporting, forecasting, and revenue cycle management. Prior to Bulldog Solutions, Andy held various accounting positions at PriceWaterhouseCoopers, Michael Angelo Gourmet Foods, National Instruments, and Britestream Networks.

About eRelevance Corporation

eRelevance’s marketing automation service  is a new and innovative approach to helping small to medium-sized businesses generate revenue from their customers.  Our expert marketing done by marketing experts is faster, cheaper, and more effective.  Unlike traditional marketing consultants, we are the marriage of next-generation technology and experts, at an attractive price point.  eRelevance’s marketing service generates, on average, 16x the ROI potential per month for our customers.  No more marketing software tools to learn or use, or expensive consulting fees. Founded in 2013, eRelevance is privately held and headquartered in Austin, Texas. For more information, please visit erelevancecorp.com.
eRelevance CEO Nominated for the Austin Business Journal’s 2016 Best CEO of the Year

After leading eRelevance in a record-growth year, Mr. Fabbio is recognized in the Small Company CEO category for having a strong record of innovation and outstanding performance.

AUSTIN, Texas – September 12, 2016 — eRelevance Corp., a leading marketing automation service provider for SMBs, today announced CEO and Co-Founder Bob Fabbio has been nominated for the Austin Business Journal’s Best CEO of the Year in the Small Company CEO category for his significant career accomplishments within the past 12 months, and strong record of growing innovative businesses. Winners will be announced at an invitation-only awards ceremony held at the JW Marriott on Sept. 22, from 6:00 p.m. – 8:00 p.m. Mr. Fabbio is characterized as a visionary and successful serial entrepreneur. He has founded and built multiple industry-leading healthcare and technology companies by identifying large emerging markets, gaining intimate knowledge of the market needs, challenging conventional wisdom, and bringing targeted, innovative solutions to those markets. Mr. Fabbio spent 2015 demonstrating he isn’t finished conceiving big ideas, rejecting the status quo and developing better business solutions for the new economy.  It’s now clear the category-creating companies he founded—Tivoli Systems (acquired by IBM), DAZEL Corporation (acquired by Hewlett-Packard) and WhiteGlove Health—and the many extraordinarily successful startup-ups he backed as a venture capitalist are not the last of his entrepreneurial legacies.  His latest brainchildeRelevance Corporationis the next big, disruptive business innovation. “As a young company, we nearly tripled our 2015 revenue in the first half of 2016 and have closed over 400 SMB customers with a very high retention rate,” said Bob Fabbio.  “I’m proud to have been nominated and am incredibly passionate about building a great company that solves real customer marketing problems for small to medium-sized businesses.” For the 2016 Best CEO of the Year Award, 63 businesses were nominated in the following categories based on the organization’s size: Small Company CEO (revenue under $10 million), Medium Company CEO (revenue $10 to $50 million), Large Company CEO (revenue over $50 million), and Nonprofit CEO. Eligibility requirements are outlined here. To view the list of finalists, visit the Austin Business Journalwebsite.

About eRelevance Corporation

eRelevance’s marketing automation service  is a new and innovative approach to helping small to medium-sized businesses generate revenue from their customers.  Our expert marketing done by marketing experts is faster, cheaper, and more effective.  Unlike traditional marketing consultants, we are the marriage of next-generation technology and experts, at an attractive price point.  eRelevance’s marketing service generates, on average, 16x the ROI potential per month for our customers.  No more marketing software tools to learn or use, or expensive consulting fees. Founded in 2013, eRelevance is privately held and headquartered in Austin, Texas. For more information, please visit erelevancecorp.com.
eRelevance Corporation Adds Sales Executive to its Leadership Team

Seasoned executive brings sales management and marketing experience to drive expansion and accelerate growth.

AUSTIN, Texas – July 28, 2016 — eRelevance Corp., a leading technology-enabled marketing automation service provider for SMBs, today announced the addition of Mike Hancock as vice president of Client Success and Sales. In this role, Mr. Hancock will be instrumental in accelerating company growth through inside and direct sales channels, while taking customer service to the next level.  The company has more than doubled its staff in the first half of 2016, and plans to continue hiring across all functions of the business throughout the year. Prior to joining eRelevance, Mr. Hancock spent twenty-five years in sales/sales management, client success and marketing in large corporate environments and start-ups, spanning high-technology hardware and software, Internet, healthcare, human resources and automotive industries. “Mike is an exceptional performer with a demonstrated track record who brings a great deal of experience and depth to help grow our sales efforts and enhance client relations,” said Bob Fabbio, CEO and co-founder of eRelevance Corporation.  “We’re excited to have Mike on the team and look forward to his leadership of the sales and customer success teams.” eRelevance is the internal marketing partner for hundreds of dermatologists, medical spas, and plastic surgeons and is passionate about helping them enhance their relationships with their existing clients in order to grow their business. eRelevance offers, for the first time, a technology-enabled marketing automation service that provides SMBs with a new choice for internal marketing. Our unique and proven technology, integrated multi-channel communications and marketing experts following marketing best practices generate three to ten times more leads for our customers than they can do themselves. And unlike others, we quantify the value we deliver with nearly immediate return on investment.

About eRelevance Corporation

eRelevance Corp. is a leading technology-enabled marketing automation service provider offering small to medium-sized businesses an affordable, highly responsive and quantifiable internal marketing alternative to replace expensive marketing consultants and labor-intensive marketing software tools to reduce their workload and generate more business. We uniquely leverage proprietary technology, marketing experts following marketing best practices, and integrated multi-channel communications to surface leads from a business’ existing customer base with four to five times the effectiveness of them managing the marketing themselves. Founded in 2013, eRelevance is privately held and headquartered in Austin, Texas. For more information, please visit www.erelevancecorp.com.
eRelevance Named Top 100 North America Winner

Prestigious recognition validates company’s exponential growth, innovative proprietary technology and clear competitive differentiation.

AUSTIN, Texas – June 9, 2016 — eRelevance Corp., a leading technology-enabled marketing automation service provider for SMBs, today announced the company has received the Red Herring Top 100 North America Award for its technology-enabled marketing automation service that is revolutionizing the way small to medium-sized businesses (SMBs) can affordably market to existing customers and increase revenue. The award was presented this week to CEO and Co-Founder Bob Fabbio at the 2016 Red Herring Top 100 North American Forum in Newport Beach, California, where he also participated as a keynote speaker. The Red Herring Top 100 North America Award is a prestigious list of private cutting edge companies in North America who are positioned to grow at an explosive rate. Finalists are evaluated individually from a large pool of hundreds of candidates. eRelevance has demonstrated this recognition with exponential growth, innovative proprietary technology and clear competitive differentiation in a multi-billion-dollar market with the creation of its disruptive solution for the way SMBs operate and grow. CEO and Co-Founder Bob Fabbio is characterized as a visionary and successful serial entrepreneur. He has founded and built multiple industry-leading healthcare and technology companies by identifying large emerging markets, gaining intimate knowledge of the market needs, challenging conventional wisdom, and bringing targeted, innovative solutions to those markets. “As a young company, we have rapidly reached product-market fit closing over 300 SMBs in our first five quarters of selling with very high customer retention,” said Bob Fabbio, CEO and co-founder of eRelevance Corporation.  “We are honored Red Herring recognized our innovation, marketing strategy and execution in that we are truly delivering a unique service offering, with little to no competition, to businesses that have a significant need.” Red Herring’s editorial staff evaluated companies on both quantitative and qualitative criteria, such as financial performance, technological innovation and intellectual property, management quality, business model, customer footprint and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.

About eRelevance Corporation

eRelevance Corp. is a leading technology-enabled marketing automation service provider offering small to medium-sized businesses an affordable, highly responsive and quantifiable internal marketing alternative to replace expensive marketing consultants and labor-intensive marketing software tools to reduce their workload and generate more business. We uniquely leverage proprietary technology, marketing experts following marketing best practices, and integrated multi-channel communications to surface leads from a business’ existing customer base with four to five times the effectiveness of them managing the marketing themselves. Founded in 2013, eRelevance is privately held and headquartered in Austin, Texas.
eRelevance Corporation Issues Customer Case Study On Importance of Internal Marketing

Highlights the importance of internal marketing to generate more revenue from existing contacts.

AUSTIN, Texas – June 2, 2016 — eRelevance Corporation (www.erelevancecorp.com), published its most recent customer case study featuring Dr. Sheena Kong Med Spa that highlights the importance of consistent and systematic internal marketing for growing revenue. “Someone may not respond to a message or offer the first time, and that’s okay. Consistency is important because the timing has to be right for people to take action.  Patients are busy; they want to act on their own terms,” stated Sheena Kong, M.D. “I think internal marketing is invaluable, and by doing it for me, eRelevance is a very important part of my business.” The eRelevance service generated more than 200 leads over a nine-month period, many of which turned into business for the practice. “We’re in the business of helping small to medium-sized businesses grow their revenue by leveraging their most valuable assets — their existing contacts; and for most companies, 80% of their business comes from their existing customers,” stated Bob Fabbio, co-founder and CEO of eRelevance Corporation. “We are extremely passionate about doing everything possible to help our clients increase the lifetime value of their customers.” eRelevance focuses on small to medium-sized businesses that struggle with the cost and complexity of using marketing automation software tools to do their own lead generation, or using expensive marketing consultants.  The eRelevance service allows them to outsource their internal marketing so that they can focus on their core business.

About eRelevance Corporation

eRelevance, headquartered in Austin, Texas offers the small to medium-sized business a new choice for internal marketing – a technology enabled marketing automation service.   Because we have automated much of what is traditionally labor intensive, we deliver high quality work in a very responsive manner, at a price point that is difficult to compete with.  And unlike others, we quantify the value that we are delivering with nearly immediate return on investment.
eRelevance Corporation is a Finalist for the 2016 Red Herring Top 100 North America Award
AUSTIN, Texas – May 19, 2016 — eRelevance Corporation (www.erelevancecorp.com), announced today it has been selected as a finalist for Red Herring’s Top 100 North America award, a prestigious list honoring the year’s most promising private technology ventures in North America. Red Herring has annually selected the most exciting and promising start-ups and “scale ups” since 1995.
Finalists are evaluated individually from a large pool of hundreds of candidates based across North America. As creators of the new, technology-enabled marketing automation service category, Red Herring has recognized eRelevance for revolutionizing the way small to medium-sized businesses (SMBs) can affordably market to existing customers and increase revenue. “With exponential growth, innovative proprietary technology and clear competitive differentiation in a multi-billion-dollar market, we have created a significantly disruptive solution for the way SMBs operate and grow,” said Bob Fabbio, co-founder and CEO of eRelevance Corporation.  “We are honored to be recognized by Red Herring for the positive impact we are making on demand generation in the SMB market.” Twenty major criteria underlie the list’s scoring and process. They include, among others: the candidate company’s addressable market size, its IP and patents, technological innovation, its financing, proof of concept, trailing revenues, and management’s strength and expertise. Each company goes through an individual interview after filling out a thorough submission, complemented by due diligence from the Red Herring panel. The list of finalists includes some of the best performing and prominent companies of that year. This unique assessment of potential is in addition to a review of the company’s actual track record and standing, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry. 2016 will be remembered as a special vintage. “The finalists list confirms the excellent choices made by entrepreneurs and VCs and the start-ups’ solid roots in corporate America, embracing their innovations. By all metrics, it emphasizes the United States’ entrepreneurial excellence,” said Alex Vieux, publisher and CEO of Red Herring. Finalists are asked to present their winning strategies at the Red Herring North America Forum in Newport Beach, California, June 6 to 8, 2016. The Top 100 winners will be announced during a special awards ceremony the evening of June 8. eRelevance’s Fabbio will participate in the event keynote.  Fabbio is characterized as a visionary and successful serial entrepreneur. He has founded and built multiple industry-leading healthcare and technology companies by identifying large emerging markets, gaining intimate knowledge of the market needs, challenging conventional wisdom, and bringing targeted, innovative solutions to those markets.

About eRelevance Corporation

eRelevance, headquartered in Austin, Texas, offers the small to medium-sized business a new choice for internal marketing—an affordable, technology-enabled marketing automation service.   Because we have automated so much of what is traditionally labor intensive, we deliver high-quality work in a very responsive manner, at a price point that is difficult to compete with.  And unlike others, we quantify the value that we are delivering with nearly immediate return on investment.
eRelevance Corporation Closes $4.5M Series A Funding

Capital will be used to drive top line growth.

AUSTIN, Texas – March 31, 2016 — eRelevance Corporation (www.erelevancecorp.com), announced today that it has closed its Series A round of funding totaling $4.5M.  Prior to this funding eRelevance raised $4.1M in seed capital, bringing its total capital raised to $8.6M since inception in July 2013. The funding will be used to drive top line growth with increases in sales and marketing along with the additional resources necessary to support company growth. The Series A round was led by Silicon Valley based Rally Ventures. Other institutional participants include Chicago VenturesMiramar Venture Partners and Rothenberg Ventures. In addition to the institutional investors, existing angel investors also participated in this round of funding.  “eRelevance is addressing a real problem for the SMB market as the challenges of modern marketing are too difficult for SMBs to solve with software. SMBs require great customer service, great customer results, lots of internal domain expertise and continued innovation to deliver results over time,” stated Tom Peterson, venture partner, Rally Ventures. “eRelevance is solving this problem and we’re excited to be part of the company’s future.” Mr. Peterson will be joining the eRelevance board of directors. “Our technology enabled marketing automation service gives SMBs a new affordable choice in helping them grow their business. Because we’ve automated much of what is traditionally labor intensive work using marketing software tools we are able to deliver high quality work in a very responsive manner, at a price point that is difficult to compete with.   And, unlike others, we quantify the value that we are delivering with nearly immediate return on investment,” stated Bob Fabbio, co-founder and CEO of eRelevance Corporation. “We’re very excited to close our Series A funding! In our first quarter this year we’ve nearly matched our revenue for all of 2015. We look forward to accelerating our growth while continuing to delight our customers.” eRelevance focuses on small to medium-sized businesses that struggle with the cost and complexity of using marketing automation software tools to do their own lead generation, or using expensive marketing consultants.  The eRelevance service allows them to outsource their internal marketing so that they can focus on their core business.

About eRelevance Corporation

eRelevance, headquartered in Austin, Texas  offers the small to medium-sized business a new choice for internal marketing – an affordable, technology enabled marketing automation service.   Because we have automated so much of what is traditionally labor intensive, we deliver high quality work in a very responsive manner, at a price point that is difficult to compete with.  And unlike others, we quantify the value that we are delivering with nearly immediate return on investment.
eRelevance Corporation Announces Customer Satisfaction Ratings

Technology enabled marketing automation service delivers on brand promise.

AUSTIN, Texas – March 16, 2016 — eRelevance Corporation (www.erelevancecorp.com), announced today that it is experiencing phenomenal growth due to its strong customer satisfaction results as measured by its Net Promoter Score® and customer retention rate. eRelevance’s Net Promoter Score is seven points higher than the national average for business services companies in the US. The Net Promoter Score is a measure of customer loyalty and satisfaction and asks just one simple question; on a scale of 0 to 10, how likely is it that you would recommend eRelevance to a friend or colleague? Higher Net Promoter Scores indicate a more loyal customer base which drives profitable growth. eRelevance’s customer retention is 99% per month.  Customer retention measures the number of customers that continue to use eRelevance’s service each month.  Typical marketing services companies that cater to small to medium-sized businesses often have monthly customer retention rates of 50-75%. eRelevance customers have responded enthusiastically to the service provided them.  “The personal care, time, attention and advice we get from eRelevance is amazing.  We are ecstatically happy with the service.  They lead and teach us how to get the most out of every campaign we do,” stated Shalyn Murray-Gazzo, marketing and practice manager, Elase Medical Spas. “We are extremely passionate about providing a technology-enabled marketing automation service that delights our customers. Every part of our company is focused on customer satisfaction and we work very hard to help our customers generate more business,” stated Bob Fabbio, co-founder and CEO of eRelevance Corporation. “We’ve proven that multi-channel digital marketing using our technology platform, marketing experts and industry best practices helps our customers generate 4-5 times more leads than if they do the work themselves.” eRelevance focuses on small to medium-sized businesses that struggle with the cost and complexity of using marketing automation software tools to do their own lead generation.  The eRelevance service allows them to outsource their internal marketing so that they can focus on their core business.

About eRelevance Corporation

eRelevance offers a technology-enabled marketing automation service that uniquely leverages its advanced technology, marketing expertise, and best practices to market to an organization’s internal contact database. While most organizations primarily use email to market for this purpose, eRelevance leverages multiple digital communication channels including email, text, web, social, and automated conversations via an app and text messaging to generate leads. We are located in Austin, Texas and cater to small and medium-sized businesses to reduce their marketing workload and significantly improve their lead generation effectiveness.