Our lead management solution is used by customers in a variety of industries.

However, our solution is applicable to any small business that generates leads and wants to improve the likelihood of converting more of them into business.

eRelevance Launches National Marketing Education Tour for Aesthetic Healthcare Practices
Overwhelming need for marketing insights by aesthetic healthcare providers is driving strong demand for educational and peer-networking events AUSTIN, Texas—November 7, 2017—eRelevance Corporation, the leading customer marketing service for small- to medium-size businesses, today announced the expansion of its popular marketing education workshops to more cities nationwide.  The workshops help aesthetic healthcare providers understand the significant opportunity in marketing to their existing patients to generate more repeat business to support their business goals. Through an intimate and valuable peer-to-peer networking format, the workshops address the internal marketing challenges faced by aesthetic healthcare practices.   They feature industry leaders who share their first-hand experience implementing sophisticated internal marketing to drive repeat business from existing patients. Speakers include nationally recognized aesthetic healthcare luminaries Dr. Barry DiBernardo, Dr. Suneel Chilukuri, Dr. Michael Fiorillo, Dr. Raminder Saluja, Dr. Maria Sophocles and others. “This national tour is a reflection of our commitment to help aesthetic healthcare providers achieve a level of internal marketing sophistication previously unattainable,” says eRelevance CEO and Co-founder Bob Fabbio. “We believe these educational workshops are valuable opportunities for providers to gain insights into how to improve the effectiveness of marketing to their existing patient base to increase the loyalty and lifetime value of their patients.  The response to the initial workshops has been overwhelming.  They have been oversubscribed in every city we have brought them to so far.” To meet demand, eRelevance’s national marketing education tour will include stops in key metropolitan areas throughout the country. 2017 Workshops:
  • Boston, November 9
  • Charlotte, December 7
  • Houston, December 14
2018 Workshops:
  • Phoenix, February 22
  • Los Angeles, March 8
  • Nashville, March 22
  • San Francisco, April 19
  • Denver, May 10
  • New York City, May 24
  • Chicago, June 21
  • Philadelphia, June 28
  • Seattle, September 6
  • Washington DC, September 20
  • Columbus, Ohio, October 4
  • San Diego, September 18
  • Houston, October 25
  • Dallas, November 9
  • Fort Lauderdale, December 6
  • Miami, December 13
About eRelevance Corporation eRelevance powers its clients’ growth with a game-changing customer marketing service that increases the lifetime value of their customers. Pioneering the category of customer marketing automation as a service, the company provides to its customers sophisticated customer marketing done by marketing experts equipped with advanced, proprietary technology. By simplifying sophisticated customer marketing and making it available at an affordable price point, eRelevance has earned the trust of over 1,100 small businesses, with a focus on delivering consistent and measurable business impact. Privately funded and based in Austin, Texas, eRelevance is a Red Herring Global 100 winner, one of BuiltInAustin’s Top 50 Startups to Watch, Austin Inno’s 50 on Fire, and a member of the Forbes Agency Council.  For more information, visit erelevancecorp.com. # # #   Company Contact Michael Cohen mcohen@erelvancecorp.com (512) 481-7811
eRelevance & Modern Aesthetics Reveal State of Aesthetic Healthcare Marketing

Unprecedented study examines the marketing perspectives, practices and strategies of today’s aesthetic healthcare professionals

AUSTIN, Texas—September 19, 2017—eRelevance Corporation, the leading customer marketing service for small- to medium-size businesses, today announced the release of its new study: The State of Aesthetic Healthcare Marketing 2017. The report—based on survey results from more than 100 U.S. aesthetic healthcare practices—includes key insights into aesthetic healthcare practices’ marketing attitudes, goals, tactics and results. eRelevance, in partnership with Modern Aesthetics, commissioned the survey to better understand how today’s aesthetic healthcare practices are approaching marketing. “Aesthetic healthcare practices that want to thrive in today’s competitive environment must find a way to reach the most qualified consumers, with the most relevant messages, in the most cost-effective way. Most practices, through the survey, acknowledge the best way to do that is by generating more repeat business from their existing patients,” says eRelevance Chief Marketing Officer Adam Weinroth. “We found that while most of the practices surveyed are aware of the unmatched benefits of effectively marketing to their existing patients, they simply don’t have the resources or expertise to execute the kind of sophisticated marketing campaigns necessary to effectively reach their patients for business growth.” Several notable themes emerged from the data, but key takeaways include:
  • Strong patient connections and education are necessary for revenue generation and growth: While primary revenue sources vary among aesthetic practices, repeat business from existing patients and patient referrals were cited as the two largest sources of revenue. Key to both is strong patient connections.
  • Practices are far from satisfied with marketing results: Nearly 60 percent of respondents cited lack of results (30%) and lack of measurement (28%) as the chief reasons for dissatisfaction with their marketing efforts.
  • No practice surveyed focuses exclusively on repeat business from its patients but practices recognize its value: None of the practices surveyed focus marketing exclusively on generating repeat business from existing patients despite clear benefits and cost efficiencies. According to respondents, this is due to limited time and expertise.
  • Practices see benefits to outsourcing patient marketing to an expert: While 92% of respondents said they are executing patient marketing internally, 60% said they would consider outsourcing to a proven expert.
“The State of Healthcare Marketing 2017 report is a valuable tool to help aesthetic practices gauge how sophisticated their marketing efforts are relative to those of their peers and to identify opportunities for change, growth and better results.” —Modern Aesthetics Editorial Director Paul Winnington
To download the full report and view more comprehensive study results, click here.

About eRelevance Corporation

eRelevance powers its clients’ growth with a game-changing customer marketing service that increases the lifetime value of their customers. Pioneering the category of customer marketing automation as a service, the company provides sophisticated marketing done by marketing experts equipped with advanced, proprietary technology. By simplifying sophisticated marketing and making it available at an affordable price point, eRelevance has earned the trust of over 1,000 small businesses, with a focus on delivering consistent and measurable business impact. Privately funded and based in Austin, Texas, eRelevance is a Red Herring Global 100 winner, one of BuiltInAustin’s Top 50 Startups to Watch, Austin Inno’s 50 on Fire, and a member of the Forbes Agency Council. For more information, erelevancecorp.com.

About Modern Aesthetics

Modern Aesthetics is the source for expert advice on patient care and practice development for cosmetic surgeons. With content by and for clinicians, each edition offers unique perspective and insight regarding the latest developments in aesthetics—from skin care to advanced procedures—and strategies for clinicians to successfully incorporate them into practice. # # # Company Contact: Catherine DeStasio cdestasio@erelvancecorp.com (512) 551-1965
eRelevance’s Growth Trajectory Reaches New Heights As More Aesthetic Healthcare Practices and Small Businesses Sign On for Service

With 1,000+ Customers and 10,000+ Marketing Campaigns Executed, Customer Marketing Service Provider Is Seeing Strong Adoption, Delivering 5X ROI

AUSTIN, Texas—August 29, 2017—eRelevance Corporation, the leading customer marketing service for small- to medium-size businesses, today announced several major milestones as it continues to experience exponential revenue, customer acquisition and staff growth. The company reports revenue growth of 275% in the past four quarters, winning its 1,000th customer and executing its 10,000th integrated, multichannel digital customer marketing campaign. “At eRelevance, our mission is to empower our clients’ growth with a game-changing customer marketing service that increases the lifetime value of their customers.  Our continued momentum and success proves we’re succeeding in fulfilling that mission for the small- and medium-size businesses we serve,” says eRelevance CEO and Co-founder Bob Fabbio. “Every day, our sophisticated, yet simple and affordable, customer marketing service is increasing the lifetime value of our clients’ customers and helping their customers build stronger relationships outside the point of care. And for every dollar our clients spend on the eRelevance service, we’re returning, on average, five dollars in revenue.” eRelevance is a service for generating repeat business from existing customers. The company offloads customer marketing work and provides sophisticated marketing done by marketing experts equipped with advanced, proprietary technology—all aimed at delivering consistent and measurable business impact. To support its rapidly increasing customer base, in the last 12 months, eRelevance has more than doubled its headcount.  The company has also expanded its executive team with appointments that will propel all areas of the business, from aesthetic healthcare veterans Andy Acaru, vice president of field sales, and John Nippler, vice president of business development, to Vice President of Software Development Michael Norman, as well as marketing visionary Adam Weinroth, who was appointed chief marketing officer earlier this year. “eRelevance has become an important part of how aesthetic healthcare practices go about growing and succeeding. By helping practices easily generate more repeat business from existing patients, while removing marketing workload, eRelevance has become the go-to service among many of my peers and has established itself as a de facto standard within our industry,” says nationally renowned plastic surgeon Dr. Michael Fiorillo, M.D. “The buzz about eRelevance is being heard and felt across the aesthetic space, and that shows they’re onto something special and game-changing.” As part of its commitment to the aesthetic healthcare space, eRelevance has also continued to build its network of strategic partnerships.  These unique partnerships are helping medical device manufacturers and other partners increase their sales and drive utilization of their solutions.  Launched earlier this year, the program has already grown to ten industry partners, representing the top aesthetic device and services vendors.  These partnerships, combined with a field organization that possesses deep aesthetic healthcare market experience, are key factors driving the company’s triple-digit growth.

About eRelevance Corporation

eRelevance powers its clients’ growth with a game-changing customer marketing service that increases the lifetime value of their customers. Pioneering the category of customer marketing automation as a service, the company provides sophisticated marketing done by marketing experts equipped with advanced, proprietary technology. By simplifying sophisticated marketing and making it available at an affordable price point, eRelevance has earned the trust of over 1,000 small businesses, with a focus on delivering consistent and measurable business impact. Privately funded and based in Austin, Texas, eRelevance is a Red Herring Global 100 winner, one of BuiltInAustin’s Top 50 Startups to Watch and a member of the Forbes Agency Council. For more information, visit www.erelevancecorp.com. # # # Media Contact: Cassady Nordeen cassady@blastpr.com (718) 644-0273   Company Contact Catherine DeStasio cdestasio@erelvancecorp.com (512) 551-1965
eRelevance Corp. Data Reveals Integrated Multi-channel Marketing Increases Reach by Two Hundred to Five Hundred Percent for Small Businesses

Results across 800+ customers show sophisticated, multi-channel campaigns uniquely deliver marketing reach unattainable through email alone

AUSTIN, Texas—June 21, 2017—eRelevance Corporation, the leading customer marketing automation service for small- to medium-size businesses, today announced its integrated multi-channel marketing service delivers significantly improved reach compared to email alone, according to data collected from the company’s 800+ customers and millions of consumer interactions. “The marketing campaigns we execute for our customers across multiple marketing channels deliver a level of marketing sophistication previously not available to small businesses,” says eRelevance Co-founder and CEO Bob Fabbio.  “Most small businesses are using only email blasting to market to customers because they don’t have the resources nor expertise to do more.  Using seven integrated marketing channels, we have seen campaigns reach up to 95 percent of targets—in some cases getting closer to 100 percent.  On average, this multi-channel approach has increased reach more than three times over email alone, which typically reaches only 10 to 20 percent.  These results translate into more business generated.” This degree of multi-channel sophistication has become essential to reach today’s always-on, distracted consumer, especially for resource-strapped small businesses trying to rise above the marketing noise. “Forty-four percent of US online adults say they multitask sometimes, most of the time, or always,” according to Forrester Research¹.  “While marketers struggle to understand these cross-device journeys, customers expect brands to seamlessly deliver real-time, relevant experiences and content across all touchpoints.” eRelevance designs, creates and runs integrated multi-channel campaigns on behalf of its customers, delivering custom content across targeted email, text, targeted social ads, web, push notifications and two conversational experiences on a smartphone.  For the conversational experience, eRelevance leverages advanced technology to enable automated interactions that feel like personal conversations between SMBs and their customers.  Its proprietary technology identifies users’ needs, desires and interest in products and services—even gleans their hobbies and personal interests to deepen connections—and engages them on topics of their choice. These automated conversations progressively become more personalized by remembering responses from prior interactions. Based on eRelevance campaign data, the conversational app has delivered significantly higher conversion rates than all other channels because of the relevancy of the messages and the consumer’s choice to engage.  Ultimately, eRelevance reaches more people for its SMB customers, generating more repeat business from their existing customers. ¹”Embrace The New Marketing Performance Measurement Standard”, Forrester Research, Inc., March 21, 2017

About eRelevance Corporation

eRelevance helps small businesses thrive by driving more repeat business from customers.  Pioneering the category of customer marketing automation as a managed service, eRelevance enables small businesses to reach their existing customers with targeted campaigns across email, text, mobile conversations, Facebook, Instagram and more. With in-house marketing experts using innovative, proprietary technology, eRelevance makes it possible for its hundreds of small business customers to execute complex, best-practice customer marketing campaigns with little effort and at a low cost. Privately funded and based in Austin, Texas, eRelevance is a Red Herring Global 100 Winner and one of BuiltInAustin’s Top 50 Startups to Watch. For more information, visit www.erelevancecorp.com.
eRelevance Corp. Secures $5.1 Million in Funding to Accelerate Sales, Marketing and Product Development

Funding builds on momentum of six consecutive quarters of triple-digit revenue growth and breakthrough success developing the customer marketing automation service category

AUSTIN, Texas—May 9, 2017—eRelevance Corporation, the leading customer marketing automation service for small- to medium-size businesses (SMBs), today announced it has completed a $5.1 million round of financing. This funding builds on exceptional momentum by eRelevance, which ended 2016—only its second full year of selling—with 444 percent year-over-year revenue growth, approaching nearly $4 million in annual recurring revenue (ARR). The company has maintained triple-digit revenue growth for six consecutive quarters and has acquired nearly 800 customers in nine quarters. “This strategic round of funding will help us accelerate the growth of our business toward our $10 million ARR financial milestone and continue to delight our customers with our unique and innovative service,” says eRelevance Co-founder and CEO Bob Fabbio. “The additional funding will be used to expand our sales and marketing efforts and further develop our platform to earn an even greater leadership position in the nascent customer marketing automation service category.” eRelevance is pioneering the customer marketing automation service category by providing small businesses with sophisticated, powerful marketing capabilities that are usually too costly, complex or otherwise out of reach for small business.  Combining its proprietary technology platform with in-house marketing experts, eRelevance offers big-company marketing capabilities as a tech-powered service, reducing marketing workload for small businesses, at a price point they can afford. “There are thousands of marketing technology tools and marketing service companies catering to small businesses today, but most of them are focused on finding new customers. At eRelevance, we are focused on helping small businesses generate more repeat business from their existing customers,” says Fabbio.  “We’re being well-rewarded by the market for offering a solution that addresses the customer marketing opportunity and makes sophisticated multi-channel marketing technology finally accessible to small businesses.” Rally Ventures led the round with other existing investors Chicago Ventures, Miramar Venture Partners, Martin Investment Holdings and Capital Factory.  Since inception, eRelevance has raised $13.7 million.

About eRelevance Corporation

eRelevance helps small businesses thrive by driving more repeat business from customers.  Pioneering the category of customer marketing automation as a managed service, eRelevance enables small businesses to reach their existing customers with targeted campaigns across digital channels, including email, text, mobile conversations, Facebook, Instagram and the web.  With in-house marketing experts leveraging unique and sophisticated technology, eRelevance makes it possible for its hundreds of small business customers to execute complex, best-practice customer marketing campaigns with little effort and at a low cost. Privately funded and based in Austin, Texas, eRelevance is a Red Herring Global 100 Winner and one of BuiltInAustin’s Top 50 Startups to Watch. For more information, visit www.erelevancecorp.com.

eRelevance Platform Enhancements Bring More Big-Company Marketing Capabilities to Small Businesses

With newly added features, small businesses can affordably leverage big data to maximize campaign effectiveness across seven marketing channels

AUSTIN, Texas—April 25, 2017—eRelevance Corporation, the leading tech-powered customer marketing automation service for small- to medium-size businesses (SMBs), today announced two new features to its proprietary marketing automation service platform which give SMBs enterprise-level capabilities at a price point they can afford. eRelevance’s customer marketing automation service combines its propriety technology with marketing experts to help small businesses generate more repeat business from customers, while reducing the work for them. Smart Offers is a distinctive new feature that automatically collects and analyzes millions of consumer interactions across all eRelevance’s customer campaigns.  Leveraging this data, Smart Offers determines the top-performing offers and gives clients data-informed recommendations that will drive the best conversion and overall results.  Dedicated in-house marketing experts then execute customized, targeted campaigns using the proven offers. eRelevance has also added Instagram to the multiple channels it uses in campaigns. With this additional channel, eRelevance campaigns now span seven digital channels: email, SMS, web landing pages, a conversational smartphone app, push notifications and targeted Facebook and Instagram ads. With many small businesses now making extensive use of Instagram, support for the new channel delivers greater reach where their customers gather online. “With Smart Offers and Instagram, we’re making it easy for small businesses to reach more customers with promotions that are proven to deliver results,” says eRelevance CEO and Co-founder Bob Fabbio. “Small businesses now have access to powerful data intelligence and multi-channel creative execution from marketing experts. This is a game-changer because this market can finally benefit from the highly sophisticated marketing previously only available to enterprise-level businesses—at a price they can afford.” For its aesthetic medicine customers—eRelevance’s largest vertical market—the campaigns are delivering, on average, 16x the ROI potential per month and reducing payoff time of expensive equipment by more than half. eRelevance’s customer marketing automation service is the first affordable, tech-powered managed service for small businesses which replaces internal marketing efforts to reduce workload and generate more repeat business from existing customers. The service runs on proprietary technology that automates the entire customer marketing lifecycle and leverages in-house marketing experts following best practices to execute integrated, multi-channel digital campaigns.  Its technology uses sophisticated data analysis to enable powerful targeting that expands reach and optimizes results. For more information on pricing, or to request a demo, click here.

About eRelevance Corporation

eRelevance helps small businesses thrive by driving more repeat business from customers. Pioneering the field of customer marketing automation as a managed service, eRelevance enables small businesses to reach their existing customers with targeted campaigns across digital channels, including email, text, mobile app, Facebook, Instagram and web. By combining proprietary, sophisticated technology with in-house marketing expertise, eRelevance makes it possible for its more than 500 small business customers to execute complex, best-practice marketing campaigns with little effort and at a low cost. Privately funded and based in Austin, Texas, eRelevance is a Red Herring Global 100 Winner and one of BuiltInAustin’s Top 50 Startups to Watch. For more information, visit www.erelevancecorp.com.
Unique Partnership with BTL Aesthetics Delivers Unprecedented Return on Investment to Aesthetic Medicine Practices

Combination of innovative aesthetic technology and proven patient marketing increases revenue from repeat business and reduces equipment payoff time

AUSTIN, Texas—March 30, 2017—eRelevance Corporation, the leading tech-powered marketing automation service for small- to medium-size businesses (SMBs), today announced results of a first-of-its-kind partnership with BTL Aesthetics. The results demonstrate measurable, significant and unique benefits to medical practices. Data collected over a year-long period show practices using the eRelevance patient marketing service to promote BTL Aesthetics procedures pay off their devices in less than six months. The average payoff time for BTL practices not using the eRelevance service is nine months. “The results of our partnership with BTL clearly show that when a practice is equipped with marketing experts leveraging sophisticated technology, they can quickly pay off their capital investment and generate more repeat business from existing patients,” says eRelevance CEO and Co-founder Bob Fabbio. When aesthetic practices consider the purchase of expensive capital equipment, they have concerns about how they will market their new services, produce consistent revenue and recover the cost of investment.  These concerns often prevent practices from purchasing. Through this partnership, BTL Aesthetics is differentiating itself from other device manufacturers by providing the necessary marketing support for a quick return on investment (ROI).  BTL Aesthetics offers practices options for its equipment bundled with the eRelevance service, as well as free trials and preferred pricing. The eRelevance service targets and engages patients across multiple digital channels with custom campaigns tailored to the practice.  The campaigns stimulate interest, increase the lifetime value of patients and drive quicker ROI—all while reducing the staff’s marketing workload. With eRelevance, BTL Aesthetics customers are paying off their devices in less than six months and generating an average of:
  • $16,366 in additional monthly revenue;
  • 19 more consultation requests per month; and
  • 20x ROI
“Through our partnership with eRelevance, we’re going beyond offering state-of-the-art devices for the most advanced treatments,” says John Ferris of BTL Aesthetics. “We’re significantly improving the way we drive new revenue for customers and strengthening our relationships with those customers.  As a result, we’ve established a major advantage in a highly competitive market.” In January, eRelevance launched its new innovative and exclusive partnership program, which is changing the way aesthetic device manufacturers drive revenue and rapid ROI; strengthening their relationships with medical practices; and helping them dominate markets.  The eRelevance multi-level partner program includes service bundles, special pricing and components tailored to each partner.

 About eRelevance Corporation

eRelevance’s marketing automation service leverages marketing experts and sophisticated proprietary technology to help SMBs generate more repeat business from customers.  Its expert marketing, done by marketing experts, is faster, more effective and priced right compared to alternatives. On average, eRelevance generates 16x the ROI potential per month for its customers.

About BTL Aesthetics

Founded in 1993, BTL has grown to become one of the world’s major manufacturers of medical and aesthetic equipment. With over 1,100 employees located in more than 53 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening and other medical aesthetic treatments. BTL Aesthetics’ brands include BTL Vanquish ME, BTL Exilis ULTRA and BTL Cellutone. Additional information can be found at http://www.btlaesthetics.com.
eRelevance Expands Leadership Team with Senior Software Development & Client Success Appointments

Seasoned Executives Will Help Optimize Technology and Customer Experience Amid Rapid Company Growth

AUSTIN, Texas—March 23, 2017—eRelevance Corporation, the leading tech-powered marketing automation service for small- to medium-size businesses (SMBs), today announced the appointment of Michael Norman as vice president of software development and Melonie Poole as director of client success. “We are very pleased to add this level of leadership and expertise to our executive team,” says eRelevance CEO and Co-founder Bob Fabbio.  “We’re experiencing exponential growth and disrupting a multi-billion-dollar market.  To position ourselves for continued success, we’ve brought on proven experts to lead the development of our marketing automation platform and optimize our clients’ experience in an ever-evolving SMB market.  These roles are key to our long-term growth and success.”  Norman has a well-established reputation and proven record of delivering technology solutions that innovatively address market needs.  He has more than 15 years of experience as a leader in the areas of software development, business and technical initiatives, and product design and management at companies ranging from early-stage startups to Fortune 100 organizations, including RetailMeNot, Bazaarvoice, Lombardi, BorrowersFirst and Trilogy Software. At eRelevance, he will lead the software development team in optimizing the proprietary marketing automation service platform used by the company to provide its service to clients. Poole has spent her career helping companies and their clients achieve success.  She has held leadership roles at Catapult Systems and was most recently chief customer officer at Strategic SaaS, a cloud services provider. Poole is recognized as a customer champion, leader and technology evangelist.  She is responsible for the overall client experience and client success at eRelevance, ensuring satisfaction and return on investment.  She will play a critical role in the company’s retention and growth strategy.

About eRelevance Corporation

eRelevance’s marketing automation service leverages marketing experts and sophisticated proprietary technology to help SMBs generate more repeat business from their customers.  Its service is faster, more effective and priced right compared to alternatives. On average, eRelevance generates 16x the ROI potential per month for its customers.
eRelevance Corp. Announces Strong 2016 Results—Penetrating SMB Markets with Triple-Digit Revenue Growth

Company’s disruptive tech-powered marketing automation service is penetrating SMB markets with continued triple-digit revenue growth

AUSTIN, Texas—January 25, 2017—eRelevance Corporation, the leading tech-powered marketing automation service for small- to medium-size businesses (SMBs), today announced it ended 2016—its second full year of selling—with 444 percent year-over-year revenue growth, approaching nearly $4M in annual recurring revenue (ARR). At the pace the business is growing, the company expects to exceed $500K in monthly recurring revenue (MRR) in the first half of 2017 and $1M in MRR in the second half of the year. “Our financial results and strong customer acquisition and retention rates reflect the continued traction we’re experiencing across all growth drivers,” said eRelevance CEO and Co-founder Bob Fabbio. “We have created an innovative solution to a multi-billion-dollar industry that is clearly ripe for disruption.” In 2016, the company also:
  • Closed a Series A round of funding totaling $4.5M (Prior to this funding, eRelevance raised $4.1M in seed capital, bringing its total capital raised to $8.6M since inception in July 2013.)
  • Achieved 97 percent customer retention per month
  • Generated an estimated $12.7M of repeat business for its SMB customers
  • Earned a Net Promoter Score® (NPS) of 51, ranking eRelevance above the 75th percentile of all business services companies in North America
  • Launched an innovative and exclusive partnership program that is changing the competitive landscape for its device manufacturer partners
  • Received the Red Herring Top 100 North America and Top 100 Global awards
  • Increased headcount by 240 percent
 

About eRelevance Corporation

eRelevance’s marketing automation service leverages marketing experts and sophisticated proprietary technology to help SMBs generate more repeat business from customers. Its expert marketing, done by marketing experts, is faster, more effective and priced right compared to alternatives. On average, eRelevance generates 16x the ROI potential per month for its customers.
eRelevance Corporation Named Finalist in 2016 Austin Inno 50 on Fire

Company is among Austin’s hottest inventors, disruptors, luminaries and newsmakers

AUSTIN, Texas – November 29, 2016 —eRelevance Corp., a leading tech-powered marketing automation service provider for SMBs, today announced it is a finalist for Austin Inno’s 50 on Fireaward.  The award recognizes the city’s biggest game changers—the people instrumental to Austin’s top billing as a place to live and do business.

“With proprietary technology and clear competitive differentiation in a multi-billion-dollar market ripe for disruption, we have created a solution for the way small- to medium-sized businesses (SMBs) reach their customers and grow their business.  As a result, we’ve experienced exponential revenue increases two years in a row and quadrupled our staff in the last year,” said Bob Fabbio, co-founder and CEO of eRelevance Corp.  “We are honored to be recognized among the game-changing companies contributing to the vitality of Austin.” Fabbio has functioned as CEO, board director and venture capitalist for 28 years in Austin.  He has started and run multiple innovative companies that created new industry categories and disrupted incumbents, and he is doing it again at eRelevance.  His ongoing transformational impact on the software, systems technology and healthcare industries has resulted in the creation of over $1.5 billion of shareholder value at time of exit.  He founded and built several notable Austin-based startups, including Tivoli Systems (acquired by IBM), DAZEL Corporation (acquired by Hewlett-Packard), Agere Systems (acquired by Lucent Technologies) and WhiteGlove Health. 50 on Fire celebrates the founders who have created multiple companies; the marketers who are bringing those companies to the masses; and the technologists and engineers whose knowledge base is elevating the skills and abilities of future generations of developers.  The award honors the people whose incubators have churned out high-caliber companies and those who are drawing national attention and dollars to Austin. Award winners will be announced December 7 in eight categories: B2B Tech, Consumer Tech; Hardware; Health & Life Sciences; Marketing & Advertising; Lifestyle; Social Impact; and Supporters (Investors, Incubators, Mentors & More).  eRelevance is a finalist in the Marketing & Advertising category. Other finalists, across categories, include local standouts HomeAway, Indeed, Silicon Labs, Whole Foods and Yeti.

About Austin Inno

Austin Inno is the authority for local innovation and connects innovators, entrepreneurs and investors through reliable news coverage and community- engaging events.

About eRelevance Corporation

eRelevance’s marketing automation service is an innovative approach to helping SMBs generate revenue from customers.  Its expert marketing, done by marketing experts, is faster, cheaper and more effective.  Unlike traditional marketing consultants, eRelevance marries next-generation technology and experts, at an attractive price.  There are no marketing tools to learn or use, nor expensive consulting fees.  eRelevance’s marketing service generates, on average, 16x the ROI potential per month for its customers.