Is Timing Really Everything?

When is the best time to send marketing emails? We get the question a lot.  And the answer is both complex and simple because it depends on the preferences and habits of your targets. Like all elements of a successful email campaign, testing when you send your emails is absolutely critical.  But you’ve got to …

Systematic Communication Vs. Over Communication

Email frequency can have a significant effect on email results. The concept, though, can be a thorny issue for many small- to medium-sized businesses that view the equation like this:  More emails = more chances to convert. Wouldn’t it be nice if it were as straightforward as sending more emails to generate more revenue? Unfortunately, …

Email Best Practices: Responsive Design

So what is responsive design and why should you care? Responsive design refers to the ability to read emails and landing pages on a variety of devices, including smartphones, tablets, laptops and desktop computers.  To appreciate why this is important, just consider your own morning routine. How many times before you turned on your computer …