Follow-up for the Win

Everyone has their own tricks when it comes to marketing. However, the common thread in successful marketing comes down to follow-up: How quickly and efficiently you respond to business inquiries will determine your success in the short- and long-term. Read on for some important things to remember. Don’t snooze on potential business Picture this: You …

Referral Marketing for Mortgage Businesses Part 2: Best Practices

In our last post about referral partner marketing, we discussed the importance of nurturing relationships with customers and partners for revenue growth. In this post, we’ll dig a little deeper into the best practices eRelevance uses to generate maximum responses from referral marketing campaigns. Multi-channel Approach In our busy multi-screen, multi-channel world, email blasting isn’t …

Referral Marketing for Mortgage Businesses Part 1: It’s About Who You Know

For small businesses, we know marketing to existing clients consistently generates repeat business—it’s an essential and cost-effective growth strategy. And for mortgage companies and lenders—since a customer can only come back so many times—prospect marketing has huge benefits. However, it can be tricky to get people to pay attention when they have no idea who …

Texting Done Right

We’ve written here before about the power of moving beyond an email-only marketing strategy to drive more revenue from existing customers.  In fact, we know for small- to medium-size businesses (SMBs) targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth. SMS text messages have become an important component of a multi-channel mix that works.  SMS now is one …

How Sophisticated Marketing Builds Stronger Customer Connections

To keep customers coming back to your business—and not that crowded field of competitors—means building a lasting foundation of trust, confidence and strong connection. It means providing an experience they can’t get anywhere else. Within the walls of your business, delivering on that experience requires offering a service that works and a dedicated staff. Sophisticated marketing …

Let’s Talk Landing Pages

Let’s talk landing pages.  And why you need them. The goal of effective marketing for any small- to medium-size business is conversion.   Awareness is a good start, but it’s not going to immediately affect your bottom line. Return on your marketing investment ultimately requires action by your targets. Landing pages are an essential part of a well-conceived …