Promoting Your Event: Five Tips & Best Practices

Special events are great for promoting a product or service and strengthening relationships with face-to-face interaction. Existing clients have a unique opportunity to engage with your business and get a deeper sense of your capabilities and personality. Setting the date, scheduling staff and finalizing logistical details are important factors, but they don’t guarantee success. You need people to actually …

Great Businesses Deserve Great Marketing

We’ve spoken to thousands of professionals across the country and many have told us they struggle to effectively market to their current and prospective customers to generate more revenue. Their conclusion: There must not be any business left from our customers, so we better find new opportunities. So off they go, spending a fortune on print ads, …

Don’t Try This at Work!

So, you’re responsible for marketing to your customers to generate more business, but it’s not working very well. You really only have time to run a single email campaign a month (maybe) and your email open rates average about 15 percent, making it hard to quantify how much business you are generating.  To combat this, …

Marketing Doesn’t Have to Overwhelm You!

We hear all the time from small- to medium-sized businesses that it’s overwhelming to keep up with everything going on AND market to their customers. It’s just too much to do! It makes sense. You’re trying to run a successful business, see clients, schedule consultations, bill clients, confirm consultations, order supplies or answer the phones—the list goes on …

Six Digital Channels Beat One

Email remains an efficient and cost-effective channel for communicating your marketing message. But email isn’t enough. Your clients use many different platforms (from social networks to email to the web) and multiple devices (from desktops to tablets to smartphones) to collect the information they need to make purchasing decisions and cut through the clutter of …

How eRelevance Helps CMG Financial Stay Connected to Referral Partners

eRelevance’s suite of tech-powered engagement services powers the growth of more than 1,300 small- to medium-size businesses. This game-changing process offloads the effort of reaching customers and prospects, lowers advertising costs and improves lead conversion. One of these clients is Ashleigh Nicole Fletcher, a Loan Officer with CMG Financial. Ashleigh strives to maintain her relationships …

The Do’s and Don’ts of Images in Emails

Did you know the average person reads only 20 percent of a webpage but will view every image? Utilizing images and visuals is important for successful marketing campaigns. The crucial consideration when including these elements is finding a balance that benefits your email’s effectiveness without distracting from it. Below are a few best practice do’s …

Why Dr. Suneel Chilukuri Doesn’t Want New Patients

Dr. Suneel Chilukuri of Houston’s Refresh Dermatology is an established aesthetic industry leader. He is a board-certified, internationally recognized expert in cosmetic and reconstructive surgery. His resume speaks for itself. So what does he use to make sure he sees consistent and effective marketing results? The answer is eRelevance’s sophisticated engagement services, which help him …