Promoting Your Event: Five Tips & Best Practices

Special events are great for promoting a product or service and strengthening relationships with face-to-face interaction. Existing clients have a unique opportunity to engage with your business and get a deeper sense of your capabilities and personality. Setting the date, scheduling staff and finalizing logistical details are important factors, but they don’t guarantee success. You need people to actually …

Great Businesses Deserve Great Marketing

We’ve spoken to thousands of professionals across the country and many have told us they struggle to effectively market to their current and prospective customers to generate more revenue. Their conclusion: There must not be any business left from our customers, so we better find new opportunities. So off they go, spending a fortune on print ads, …

Don’t Try This at Work!

So, you’re responsible for marketing to your customers to generate more business, but it’s not working very well. You really only have time to run a single email campaign a month (maybe) and your email open rates average about 15 percent, making it hard to quantify how much business you are generating.  To combat this, …

Marketing Doesn’t Have to Overwhelm You!

We hear all the time from small- to medium-sized businesses that it’s overwhelming to keep up with everything going on AND market to their customers. It’s just too much to do! It makes sense. You’re trying to run a successful business, see clients, schedule consultations, bill clients, confirm consultations, order supplies or answer the phones—the list goes on …