Bob Fabbio Talks Omni-channel Marketing at AMA Austin Luncheon: An Event Recap

The omni-channel world has been identified as one of the American Marketing Association’s (AMA) 7 Big Problems in Marketing. At the AMA Austin September luncheon, legendary Austin entrepreneur and eRelevance CEO and Co-founder Bob Fabbio led a thought-provoking discussion on this newest marketing catchphrase. Here’s a summary of three key points from the presentation, as well as one …

Marketing in an Omni-channel World

The latest marketing catchphrase in this always-on, mobile world is omni-channel.  But how is omni-channel marketing truly different than multi-channel?  How much do we know about this new omni-channel world, and how important is it? There are so many questions around omni-channel, in fact, that making sense of it has been identified by the American Marketing Association …