Don’t Be Dr. Doeverything!

So often we hear that aesthetic practices (plastic surgeons, dermatologists, and med spas) are doing their own marketing to their patients to try to generate more business.   Do you wonder why they do this?  The reason is simple.  It is easy to access and use an email marketing tool to send out bulk emails to …

Give ‘Em an Offer

If you think you can’t afford to include economic offers in your emails, consider this: The primary reason people sign up for marketing emails is to receive discounts and promotions, according to a recent 2016 survey of 1,251 U.S. consumers between 14 and 67 years old by Adestra. Some 85 percent of respondents said savings is …

What’s a Marketing Automation Service Anyway?

For a long time, marketing automation software tools have catered to marketers in all size businesses.  These tools are designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. The use of these platform is to streamline organizations by replacing high-touch, …

Conversational Marketing, as Part of an Integrated Multi-Channel Approach, Shows Great Promise

Unlike others that talk about integrated multi-channel marketing, we actually do it at eRelevance.   As part of our marketing automation service, each campaign we run for our customers includes stimulation from email, texting, web, targeted social, phone, and conversational.  Gartner Research predicted that by 2013, lead management campaigns integrating 4 or more digital channels will outperform …