Are You Wasting Your Most Valuable Asset?

If you’re spending all (or even most) of your marketing budget on external marketing to attract new clients, you’re missing an important revenue opportunity.  And it’s costing you more than you may think. Existing client relationships are your most valuable business asset, and while attracting new business should always be a component of your overall …

Lots of Marketing Technologies. Time for a Technology-Enabled Marketing Automation Service

3,784 vendors have created marketing tools for marketeers and businesses to do their own marketing outreach (and more).  The top 5 largest categories, by number of solutions included, are: Sales Automation, Enablement & Intelligence (220) Social Media Marketing & Monitoring (186) Display & Programmatic Advertising (180) Marketing Automation & Campaign/Lead Management (161) Content Marketing (160) …

Clicks Vs. Leads

It’s a simple concept. For a business to deliver real value, you have to know your customers and what’s important to them. That’s why regular, informal conversations with the people who run the small- to medium-sized businesses we serve are an essential part of what we do every day. We talk to customers about their …

The Value of Internal Marketing

There are two general areas of marketing for businesses: external and internal.  External marketing is focused on finding new customers (print, radio, TV, interactive).  Internal marketing is focused on generating more business from existing customers.  Prior to eRelevance, businesses could hire expensive marketing consultants to do their internal marketing (who use various software tools) or license …